Apr 06, 2021
New solution lets businesses of all sizes craft great product experiences across channels.
BOSTON, Apr. 6, 2021 – Akeneo, the global leader in product experience management (PXM), today announced the launch of Akeneo PXM Studio, that allows any business to unlock growth by creating stellar product experiences. The announcement came at Akeneo Unlock 2021, the flagship global event for the international PIM and PXM community.
The key elements of the Akeneo PXM Studio include:
Akeneo also announced enhancements and new offerings in each of the components of Akeneo PXM Studio, enabling users to make their work more connected, collaborative and productive. The latest version of Akeneo PIM includes over 70 new and enhanced capabilities, including:
Akeneo’s customers using the SaaS-based Akeneo PIM Enterprise Edition offering have already been benefiting from many of these new capabilities since 2020, and continue to receive regular enhancements and new features.
“Thanks to being on Akeneo’s SaaS-based Enterprise Edition, we have already been able to fully leverage the new Connection dashboard. As an omnichannel business, we consider Akeneo PIM to be a critical part of how we integrate product information across our commerce technology stack.”
Furthering its mission to enable all businesses to unlock growth through great product experiences, Akeneo is also launching Akeneo PIM Growth Edition, a new PIM offering for organizations at the beginning of their PXM journey. Designed for businesses that have outgrown cumbersome spreadsheet-based approaches to product information management, the SaaS-based solution enables users to kick-off their PXM practice with a proven platform that ensures data consistency and completeness, and feeds compelling product experiences on their owned channels or marketplaces.
“All businesses today understand how important a CRM is to their success. A PIM is equally essential to everyone who has products to sell, and understands that product experience is the keystone for how they will unlock those growth opportunities. At Akeneo, we envision helping businesses of all sizes on their PXM journey.”
Understanding that collecting, enriching, and sharing product information is not a single-player sport, Akeneo continues to invest in collaboration across the information supply chain. A recent study conducted by Coresight Research found that “improved collaboration between a brand/mfr and its retailer/distributor directly influences around 20% of their total revenue”. Akeneo’s new collaboration solutions include:
“Within a short time of using Akeneo Shared Catalogs, we have already received great feedback from all our internal stakeholders. They can easily access the information they need to better inform and serve our customers and partners. We are now considering opening up Shared Catalogs externally to accelerate our time-to-market so our external stakeholders can have quick and on-demand access to our latest product information."
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneo’s intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.
Leading global brands, manufacturers, distributors, and retailers, including Chico’s, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo’s AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
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