Jul 15, 2020
Product experience leader and farm-supply retailer recognized for customer experience excellence
BOSTON, July14, 2020 –Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, has won “The Orchestrator” category of the 2020 Adobe Experience Maker Awardalong with its client Rural King, America’s go-to farm supply store.
Adobe’sExperience Maker Awards recognize some of the most innovative and impactful customer experiences achieved through digital transformation. As an Adobe Premier technology partner, Akeneo createdan engaging online shopping experience withMagento Commercethat matches the welcoming, helpful, and convenient feel of Rural King’s physical stores.
With 120 locations in 13 states and over 100,000 products, Rural King is known for providing a broad range of necessities, selling everything from livestock feed and farm equipment to fashionable clothing and children’s toys. Bringing that experience online demanded a robust product information management (PIM) system to help farmers, ranchers, and rural customers across the United States easily find, understand, and select the products they need.
Akeneo’s enterprise PIM capabilities, coupled with Magento’s industry-leading order managementsystem, delivered a truly omnichannel experience for Rural King’s customers. The farm-supply leader doubled its online product offerings in six months, and grew online revenue 34% year-on-year, by creating consistently delightful customer experiences and boosting brand loyalty.
“Rural King is an iconic American company, and this award recognizes Akeneo’ssuccess in delivering a winning eCommerce experience that stays true to Rural King’s visionby leveraging Magento. By putting customer experience front and center, Rural King turbocharged its omnichannel sales, brought loyal customers online, and helped them fall in love with its brand all over again.”
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneo’s intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.
Leading global brands, manufacturers, distributors, and retailers, including Chico’s, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo’s AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
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