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Related Terms

Amazon Vendor
Amazon Seller

Amazon A+ Content

Amazon A+ Content is an advanced feature that allows brand owners to enhance Amazon product pages with rich multimedia elements, including additional images, videos, comparison charts, and compelling storytelling. For example, a seller could use A+ Content to:

  • Include detailed images showing the product from different angles and its size, and highlighting its key features.
  • Add a comparison chart showing how their product compares to its competitors in terms of material, durability, and much more.
  • Include a video demonstration of the product functioning, if applicable
  • Add a detailed product description, explaining what the product does and how it works so customers understand more about this product.

By providing more detailed and engaging product data, A+ Content leaves no room for misinformation and allows customers to have their questions answered, improving conversion rates and minimizing the likelihood of returns.

Related Resources

Dec 16, 2024 7 min to read

Breaking Down Amazon Vendor vs. Amazon Seller

Discover the key distinctions between Amazon Vendor (1P) and Amazon Seller (3P) — their benefits, disadvantages, and how their core differences indicate which users they are best suited for. Plus, you’ll learn how to be successful with either model (or in some cases, both) by applying the right...

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Dec 04, 2024 6 min to read

 How To Hit The Mark With Amazon A+ Content

Find out how Amazon A+ Content plays a pivotal role in helping brands share their narrative. By streamlining the delivery of product information, styling it in a visually appealing way, and enriching a brand’s narrative and values, businesses achieve increased conversion rates, reduced returns,...

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Jan 17, 2023

D2C Marketplace Product Activation & Syndication | Akeneo

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