Amazon A+ Content is an advanced feature that allows brand owners to enhance Amazon product pages with rich multimedia elements, including additional images, videos, comparison charts, and compelling storytelling. For example, a seller could use A+ Content to:

• Include detailed images showing the product from different angles and its size, and highlighting its key features.
• Add a comparison chart showing how their product compares to its competitors in terms of material, durability, and much more.
• Include a video demonstration of the product functioning, if applicable
• Add a detailed product description, explaining what the product does and how it works so customers understand more about this product.

By providing more detailed and engaging product data, A+ Content leaves no room for misinformation and allows customers to have their questions answered, improving conversion rates and minimizing the likelihood of returns.