Turn your product data into a visual sales engine

Akeneo Digital Showroom helps customer support teams and in-store sales associates quickly access accurate, up-to-date product information in a visual, easy-to-navigate format.

Instead of searching through spreadsheets, PDFs, or multiple systems, teams can browse products in an intuitive, catalog-style interface powered by trusted data from Akeneo PIM. This enables them to confidently answer customer questions about specifications, availability, variations, compatibility, or product features in real time.

For customer support teams, Digital Showroom helps:

• Resolve inquiries faster with reliable product details
• Reduce back-and-forth caused by missing or inconsistent information
• Provide clearer guidance using visuals and enriched content

For in-store associates, it enables:

• Assisted selling with rich product visuals
• Quick comparisons between variants or related products
• Identification of upsell and cross-sell opportunities

Akeneo Digital Showroom improves the B2B buying experience by giving customers easy access to accurate, visually rich product information in a self-service, eCommerce-like interface.

B2B buyers often research products independently before speaking with sales. Digital Showroom provides a centralized, branded space where they can explore complete product catalogs, compare specifications, review documentation, and view high-quality visuals, all powered by trusted data from Akeneo PIM.

This helps B2B customers:

• Find detailed technical specifications quickly
• Compare product variants and configurations
• Access up-to-date pricing or availability information
• Download relevant documents and assets
• Make more informed purchasing decisions

Because the information is consistent and always up to date, buyers experience fewer delays, less confusion, and greater confidence throughout the purchasing process.

Akeneo Digital Showroom uses trusted, enriched product data from Akeneo PIM to power a visual, interactive catalog experience for sales teams and buyers.

Because Digital Showroom is connected directly to Akeneo PIM, it pulls structured product information from a single source of truth, ensuring that the information displayed is accurate, complete, and up to date.

Product data from Akeneo PIM is used to:

• Populate product detail pages with consistent specifications
• Display variants, configurations, and related products
• Organize products by categories and hierarchies
• Support filtering, search, and comparison features
• Deliver localized content for different regions or audiences

Any updates made in Akeneo PIM can be reflected in Digital Showroom in a matter of minutes, reducing manual updates and ensuring alignment across teams.

Yes. Akeneo Digital Showroom allows sales teams to tailor product presentations based on specific customers, industries, or markets.

Because Digital Showroom is powered by structured product data from Akeneo PIM, teams can curate product selections, highlight relevant variants, and present localized content aligned to a customer’s region or business needs, ensuring buyers see the most relevant products, specifications, and assets for their context.

Sales teams can:

• Create curated product collections for specific accounts
• Filter assortments by region, industry, or category
• Present localized languages and market-specific information
• Highlight upsell or cross-sell recommendations

This flexibility helps sales representatives deliver more personalized, focused conversations without recreating materials or managing multiple versions of catalogs.

Because Digital Showroom is connected to Akeneo Product Cloud, it uses the same structured, validated, and approved product data managed in Akeneo PIM. When product attributes, descriptions, specifications, or assets are updated in PIM, those updates can be reflected in Digital Showroom in a matter of minutes, without manual rework.

Accuracy is maintained through:

• Centralized product data management
• Validation rules and completeness requirements in PIM
• Role-based approvals and governance workflows
• Controlled publishing processes

This eliminates reliance on outdated PDFs, spreadsheets, or disconnected systems and ensures sales and support teams always present the most current information.

Akeneo Digital Showroom can typically be launched in less than a day by organizations that already using Akeneo PIM.

Because Digital Showroom is powered by existing product data within Akeneo Product Cloud, there is no need to rebuild product catalogs or recreate content from scratch. Once product data is structured, enriched, and governed in PIM, it can be configured and presented in a branded, interactive showroom environment.

Launch timelines depend on factors such as catalog complexity, branding requirements, localization needs, and integration scope. However, implementation is streamlined because:

• Product data is already centralized in PIM
• No separate content database is required
• Configuration focuses on presentation and user experience
• Ongoing updates sync automatically from PIM

Yes. Akeneo Digital Showroom can support seasonal collections and product launches by allowing teams to curate and present specific assortments based on timing, campaign, or market needs.

Digital Showroom Administrators can:

• Create curated collections for seasonal campaigns
• Feature newly launched or promotional products
• Tailor assortments by region or customer segment
• Update collections quickly as availability changes

Since product information stays synchronized with Akeneo PIM, updates to specifications, assets, or availability are reflected in the showroom automatically

Yes. Akeneo Digital Showroom is suitable for both B2B and B2C use cases, particularly for customer-facing sales and support scenarios.

For B2B organizations, Digital Showroom supports complex catalogs, technical specifications, configurable products, and account-specific assortments. It helps sales teams present accurate, detailed product information in an interactive format that simplifies complex buying decisions.

For B2C brands, it can support assisted selling, in-store experiences, seasonal launches, and curated collections. Teams can showcase visually rich product information, highlight promotions, and guide customers through product comparisons.

Akeneo Digital Showroom integrates with CRM and commerce systems through API-based connections and its native integration with Akeneo PIM.

Because Digital Showroom is powered by product data from Akeneo Product Cloud, it can work alongside existing CRM platforms (such as Salesforce) and commerce systems without duplicating product information. Product data remains centralized in PIM, while Digital Showroom presents it in a customer-ready interface.

Integration capabilities enable organizations to:

• Align product presentations with CRM account data
• Share curated product selections directly within sales workflows
• Sync product updates from PIM into commerce platforms
• Support seamless transitions from product discovery to order placement

Yes. Akeneo Digital Showroom is designed to work alongside existing eCommerce platforms, not replace them.

While your eCommerce system manages transactions and checkout, Digital Showroom provides a curated, interactive product presentation experience powered by trusted data from Akeneo PIM. Both systems can leverage the same centralized product information, ensuring consistency across descriptions, specifications, assets, and localized content.