Analyst Report

IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

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Create omnichannel product experiences that help your customers find and purchase your products

Whether you are a consumer brand or a B2B manufacturer, your customers are omnichannel by nature. That means your products have to be everywhere they are, and not only visible, but delivering a high-quality product experience that meets their expectations.

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What is omnichannel and why is it so important?

Omnichannel commerce is how companies align their go-to-market strategy to be everywhere their customers are, showcasing their products in a way that meets or exceeds expectations.  

Shoppers today are omnichannel by nature – intentionally seeking out products on multiple channels, discovering products where it’s most convenient, and making purchasing decisions based on the information they find (or don’t find) across all these interactions with your brand.

Marketing

Ensure your messaging is aligned across all your channels with easy access to consistent and accurate product information

Operations

Launch new products and new sales channels more efficiently to get in front of the customer with the right content at the right time

Executives

Make more informed strategic decisions and be more agile when optimizing your go-to-market strategies

Key benefits of Akeneo powering your omnichannel activation strategy

Consistency Across Channels

Consistent product details and descriptions ensure a unified brand image and reduce the risk of outdated or conflicting information across channels and customer journeys.

Improved Customer Experience

Accurate product info across all channels ensures a smooth and positive customer journey, whether online, on social media, or in-store.

Increased Operational Efficiency

Centralizing product information in a PIM system improves efficiency by managing data in one place, reducing errors and speeding up time-to-market for updates and new products.

Time and Cost Savings

Automating omnichannel activation reduces the labor and operational costs of manually managing information across multiple channels, minimizing errors.

Adaptability to Market Changes

In a dynamic market, businesses must quickly adapt to changes. An omnichannel strategy enables rapid updates, ensuring the latest information reaches customers across all channels.

Akeneo Product Cloud use cases for omnichannel activation

Execute a winning omnichannel strategy with a cohesive balance across D2C, retailers, marketplaces, in-store, and more.  Read more about how Akeneo helps execute these go-to-market strategies

Sell on retailer & marketplaces

Reach new audiences and grow your sales with direct connections to leading retailers and marketplaces around the world

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Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.