Case Study: Kolmi Hopen

With products that must meet very specific and demanding standards, product information management became a strategic element in Kolmi Hopen’s plan to differentiate itself in the market, as well as to provide added value to its customers. And so finding a robust PIM system rose to the top of the priority list.

After conducting a benchmark study with partners and publishers, Kolmi Hopen identified Akeneo as the ideal solution to manage their product data, enhance their operations, and create a single source of truth.

Shared Catalogs allowed the company to share personalized product catalogs with both internal teams and external clients. At Kolmi Hopen, each product has strict requirements, and when responding to calls, each salesperson must adapt their offer to each end customer. Thanks to Shared Catalogs, the sales teams can easily and quickly share product information with their customers. Plus, distributors had direct access to all the information they needed.

Akeneo’s Shared Catalogs combined with its table attributes, families and variants, and asset manager features provided a holistic approach to product information management for Kolmi Hopen and set the stage for the next level of growth and customer service.

Enhanced user experience and engagement

After implementing Akeneo, Kolmi Hopen saw a noticeable improvement in both internal and external user engagement. The Shared Catalogs feature proved to be instrumental in improving user experience, with an average of 226 connections per month over a six-month period. Shared Catalogs is also popular both with Kolmi Hopen’s internal teams and their external stakeholders. On average, they have 63 internal users and 15 external users. A significant achievement was that 83% of users logged on at least once since the catalog was opened, demonstrating high user engagement with the platform.

Superior product data enrichment

Akeneo PIM had a major impact on the enrichment and optimization of Kolmi Hopen’s product data. Across the products available on Shared Catalogs, a whopping 84% showcased a high enrichment ratio, indicating comprehensive and valuable product details. Additionally, every product featured an image – an important factor in enhancing their visibility and appeal to potential customers. In regards to quality assessment, the company improved its overall quality score with 64% products scoring A and 36% scoring B (in may 2023), highlighting the substantial boost in product data quality.

Improved efficiency for internal and external communication

Akeneo’s PIM solution and the Shared Catalogs feature facilitated open and regular communications for Kolmi Hopen. Whether it was the rollout of new features, launching new product catalogs, or even offering useful tips and tricks, the platform enabled consistent and efficient communication channels. This resulted in improved relationships and understanding between internal teams, and also fostered a more engaging experience for external clients and distributors. Consequently, the overall product experience offered by Kolmi Hopen became more holistic and personalized, contributing positively to the company’s reputation and customer satisfaction.