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Embrace eCommerce, Powered by PIM

As online shopping channels continue to grow at a staggering rate, brands, retailers, and manufacturers need to make a greater investment in eCommerce, and that often starts as a D2C site. Meet your consumers where they’re searching and purchasing with a D2C site, powered by PIM.

Leading Enterprises Choose Akeneo for D2C Activation

What is D2C Activation?

D2C refers to an organization selling directly to the consumer (D2C) on their own eCommerce site. This allows businesses to bypass third-party retailers and ultimately give themselves more control over the shopping experience they provide to their customers. This is often a brand’s first direct interaction with their consumers, and opens up an entirely new channel of discovery and research.

The ability to interact and connect directly with your customers unlocks deeper insights into their behaviors and needs, so you can better predict how they’re going to shop in the future. Plus, you have the flexibility you need to test new products, markets, and services because you aren’t as reliant on third-party retailers for revenue.


Centralize Product Information from Every Source

Getting data from suppliers can be challenging, not to mention working with
Most suppliers provide their product data and assets to retailers in their preferred formats. Multiply that by the hundreds of suppliers you are working with and imagine what a time-consuming pain it is to juggle all of these formats and manually edit files to match your data structure. Akeneo Onboarder is a cloud-based supplier portal where suppliers can provide the exact data you need, in the format you prefer.


Complete & Accurate Product Information, Every Time

Your product information can make or break your D2C activation strategy – entering or expanding in the eCommerce world requires a strong foundation of product information management (PIM). Why? Descriptive and accurate product data, engaging visual assets, and product searchability all contribute to a costumer’s experience. If they can’t find the right information, or the information at all, that they’re looking for, they’ll abandon their search.
Akeneo’s Data Quality Insights reviews product data for completeness and consistency to flag missing information, formatting issues, and spelling mistakes before products are published to your eCommerce sites.


Key Akeneo Capabilities for D2C Activation

Use Akeneo PIM’s Data Quality Insights to ensure customers only see high-quality, accurate data in your catalogs. Spot errors, improve consistency, and track product data quality over time to ensure you’re delivering the best possible product experiences that customers demand.


Your product data is key, but so is your brand promise, your brand values, and other reference information that buyers and shoppers seek. Carrying designer brands? Promoting your sustainability and brand origin? Akeneo PIM manages reference data so you can build your story and communicate your brand’s story across all channels.


Create product catalogs with tailored product listings relevant for digital channels, such as web, marketplaces, mobile, and more. Connectors, a syndication add-on, and pre-built API-based connectors rapidly feed complete product data to leading eCommerce platforms, print solutions, marketplaces, and more.


Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.