The experience economy has arrived.
Consumers care more than ever before about their shopping and purchasing experiences — in fact, they now care so much that it’s motivating the majority of their purchasing decisions. More than three-quarters (80 percent) of consumers surveyed as part of one recent study said that the quality of a company’s customer experience make a major difference in whether they choose to shop with them. This outranks even price when it comes to shoppers’ biggest motivations when making purchasing decisions.
With that in mind, we here at Akeneo have come together to help you power your product experience, create a compelling customer experience, and win over shoppers in the experience economy. Check out our new infographic to find your must-have guide to product experience below!