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Thanks to Akeneo PIM, we were able to create better product experiences for our customers and drive growth.

Timon Burkard

Documentation Engineer
TRACO AG

Number of Users

15

Number of Products

6,000

Data Sources

3 (Supplier-Onboarder
Manual enrichment
Rules Engine)

Distribution Channels

5 (print catalog
website
CRM
GS1 Product Database
Barcode reader)

TRACO Electronic AG, also known as TRACO, has built a reputation as a leading power supply specialist. Over more than 35 years in business, the company has become known for its high-quality DC/DC and AC/DC power conversion products, as well as other electronic equipment, manufacturing and distributing power supply products from their headquarters in Switzerland across Europe to its legion of customers and distributors. 

The Challenge

TRACO AG needed a powerful tool for managing product information.

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