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Case Study: TRACO POWER

Traco Electronic powers up with PIM

By switching to Akeneo Enterprise Edition, we were able to cut product enrichment time by 30%.

Timon Burkard, Documentation Engineer

Challenges

  • Manual product information enrichment processes led to slow time-to-market and redundancies, inconsistencies, and inaccuracies in product data.
  • TRACO struggled to easily and efficiently share product data with employees and external product partners.
  • The company struggled to manage photos, videos, and other digital assets without a dedicated tool.

Benefits

  • Akeneo PIM’s automation and business rules engine allowed Traco Power to accelerate product enrichment by roughly 30% while also improving data quality.
  • Implementing Akeneo PIM allowed the company’s employees and business partners to more easily access data.
  • Akeneo Enterprise Edition’s built-in Asset Manager capability allowed TRACO to easily manage compelling, dynamic digital assets.

The Challenge

TRACO Electronic AG, also known as TRACO, has built a reputation as a leading power supply specialist. Over more than 35 years in business, the company has become known for its high-quality DC/DC and AC/DC power conversion products, as well as other electronic equipment, manufacturing and distributing power supply products from their headquarters in Switzerland across Europe to its legion of customers and distributors.

In recent years, the company has also become known for cutting-edge innovation and design. The company supplies laser and robotic surgery tools to hospitals and medical offices around Europe, and has produced and promoted new and innovative ideas such as the SpaceX Hyperloop Pod.

 

While the company had built a solid reputation and business, the company knew it would need to upgrade its omnichannel offerings to compete in the digital age. That meant improving its slow and manual product information enrichment processes and solutions. But the company did not want to spend a large number of resources on their product information efforts. So, in order to take control of their product data and digital assets without breaking the bank, the company looked for a cost-effective product information management solution and opted for Akeneo’s freeof-charge Community Edition PIM.

AfterimplementingAkeneo PIM CommunityEdition,the company sawan initial boostfrom the newsolution. Eventually, however, TRACO Electronic realized that it would need a more powerful tool for managing product information and digital assets. So, the company decided to upgrade to Akeneo PIM Enterprise Edition to take advantage of features designed to improve their product data, accelerate time-to-market, and improve relationships with external partners.

We quickly realized the added value and return on investment of Akeneo’s Enterprise Edition features.

Timon Burkard, Documentation Engineer

The Solution

After deciding to make the switch to Enterprise Edition, the company got to work implementing the upgraded solution.

All told, the implementation process took only a few weeks and was helped along by the fact that TRACO already had experience with the Community Edition, according to Timon Burkard, Documentation Engineer at TRACO.

Training employees to use the PIM was also a very simple process. Most team members were able to be quickly trained to use Enterprise Edition, thanks to their experience with Akeneo Community Edition. According to Burkard, once the team was up and running on PIM, they quickly realized the added value of several Enterprise Edition features. This included data sharing capabilities, the Asset Manager, and other tools.

 

 

 

Thanks to Akeneo PIM, we were able to create better product experiences for our customers and drive growth.

Timon Burkard, Documentation Engineer

The Result

Advantages through the asset manager

Thanks to the Asset Manager, documents and images can now be assigned to a single attribute, which is often the case with security certificates, for example. This also reduces maintenance effort and errors, as the certificates are now managed and updated centrally in the Asset Manager.

 

Consistent data thanks to the Enterprise Edition rules engine

As of today, 20 attributes at TRACO in the Enterprise Edition are automatically filled with the help of the rules engine. Most of these attributes were previously maintained manually. The rules engine thus reduces the effort involved in data maintenance and increases the consistency of the data.

 

SLA-backed support

With help from Akeneo’s support team, TRACO can now submit tickets for problems or feature requests at any time. Thanks to them and their cooperation with TRACO, the team is able to quickly get answers to its questions and receive explanations and demos of new features or benefits.

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