The Remmers Group, founded by Bernhard Remmers in 1949 and based in northwestern Germany, has built a reputation as a specialist in the production of construction chemicals, wood paints and varnishes, and industrial coatings.
But while Remmers built a strong brand image over more than half a century in the industrial and construction supply space, it was struggling to continue and build on that legacy in the digital era.
Soon, as the demands on its product information processes piled up and international markets cried out for better product information, Remmers decided to adopt a PIM system in order to provide accurate, consistent, and complete product information to customers.
Join 40,000+ other e-commerce marketers and get proven strategies on email marketing, CRO and more
