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Akeneo’s PIM solution has played a key part in helping us optimise the digital sales channels and increase conversion. Not only are we seeing conversion rates improve, but also return volumes fall.






Product Content Syndication

Product Experiece Management

Supplier Data Onboarding



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Founded in 1770 in Somerset, Bradfords has been serving its community of building tradesmen for over 250 years. From its beginnings supporting local communities with farming and agricultural supplies, it has grown into a builders’ merchant with over 40 locations in the UK, selling through its Bradfords Building Supplies and Yeovil Plumbing Supplies stores, as well as direct via its B2B (business to business) and D2C (direct to consumer) ecommerce sites, and more recently marketplaces.


In 2020 it celebrated its 250 anniversary. As the business grew online, Bradfords was unable to offer the same levels of one-to-one service in the way it would in the store. In a very competitive market, this was simply not good enough because detailed and accurate product information is a vital step in the journey to conversion.

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