Product
Solutions
Omnichannel Product Activation
eCommerce Replatforming
Composable Commerce
Moving Commerce Suites
Activating Owned & Unowned Channels
3P Marketplaces Experiences
Centralize Product Information
Incorporating Brand Values
Complying with Regulations
Line of Business
IT
Developers
Fashion
Retailers & Distributors
Brand & Manufacturers
Food & Beverage
Automotive
CPG
Energy & Utilities
Head of eCommerce
Fergus Bell
Types
B2C
Challenges
eCommerce
Product Content Syndication
Product Experiece Management
Supplier Data Onboarding
Industries
Construction
Home & Garden
Founded in 1770 in Somerset, Bradfords has been serving its community of building tradesmen for over 250 years. From its beginnings supporting local communities with farming and agricultural supplies, it has grown into a builders’ merchant with over 40 locations in the UK, selling through its Bradfords Building Supplies and Yeovil Plumbing Supplies stores, as well as direct via its B2B (business to business) and D2C (direct to consumer) ecommerce sites, and more recently marketplaces.
In 2020 it celebrated its 250 anniversary. As the business grew online, Bradfords was unable to offer the same levels of one-to-one service in the way it would in the store. In a very competitive market, this was simply not good enough because detailed and accurate product information is a vital step in the journey to conversion.
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