Accelerating Global Product Activation with the Akeneo App for SAP Commerce Cloud

Dwyer Omega is a global manufacturer and distributor serving diverse industrial needs across leading eCommerce marketplaces and distributor networks. To meet rising expectations and move at the pace of digital commerce, they needed to radically accelerate their time to market and eliminate the inefficiencies of manual product workflows. 

Their solution? Akeneo PIM paired with the Akeneo App for SAP Commerce Cloud, a combination that delivered speed, simplicity, and scalability from day one.

The Challenge: Manual Chaos and Mounting Delays

Before Akeneo, Dwyer Omega’s product teams were mired in manual processes. Onboarding and enriching product data meant wrestling with spreadsheets, which made launching new items slow and cumbersome.

Product syndication cycles dragged on for months, costing the business valuable time and commercial momentum. Meanwhile, technical teams found themselves constantly managing integrations and troubleshooting platform inconsistencies, diverting attention from strategic initiatives.

Their legacy systems were simply not built for the agility the business demanded.

Why Dwyer Chose the Akeneo App for SAP Commerce Cloud

The decision to adopt the Akeneo App for SAP Commerce Cloud was driven by three strategic priorities:

• Seamless connectivity: The app offered a direct, prebuilt integration between Akeneo and SAP Commerce Cloud, ensuring both systems could evolve together without additional development.

• Out-of-the-box value: With rapid deployment capabilities, the app reduced the need for internal IT resources and allowed the team to focus on business outcomes rather than plumbing.

• Business-centric approach: Instead of constantly fixing connections between tools, Dwyer Omega’s teams could devote their time to improving product experience and fueling go-to-market initiatives.

The Integration Advantage: Unifying Innovation and Execution

With the Akeneo App for SAP Commerce Cloud in place, Dwyer Omega benefits from unified innovation, as the integration ensures that both Akeneo and SAP Commerce remain compatible as they evolve, without the need for custom development. 

Operational harmony has also improved, with product data flowing automatically from Akeneo PIM to SAP Commerce storefronts, minimizing friction and reducing complexity for internal teams. 

Ultimately, this integration has become a strategic enabler, forming the backbone of Dwyer Omega’s go-to-market operations and empowering the business to move faster and more efficiently across global marketplaces.

Tangible Results: Speed, Scale, and Smarter Workflows

Since implementing Akeneo PIM and the Akeneo App for SAP Commerce Cloud, Dwyer Omega has achieved significant gains in efficiency, speed, and team productivity. Product activation, once a lengthy and cumbersome process that could take months to complete, has been dramatically accelerated. Now, new products flow across internal systems and external sales channels in near real-time, enabling the company to respond faster to market demands and opportunities.

This speed is matched by scalability. With features like bulk editing and automation, Akeneo has replaced time-consuming, manual processes with streamlined, intuitive workflows. The days of digging through spreadsheets and managing disconnected tools are gone. Instead, teams can make sweeping updates across large product catalogs with just a few clicks, significantly reducing the burden on internal resources.

As a result, product managers and other stakeholders are more empowered and engaged in their work. Freed from repetitive tasks and data wrangling, they can now focus on what really matters: curating compelling product experiences, driving strategic initiatives, and accelerating go-to-market efforts. This newfound efficiency and alignment across teams has not only improved operational performance but also laid the groundwork for continued innovation and global growth.

Looking Ahead: AI-Driven Innovation

Dwyer Omega isn’t stopping here. The team is now exploring Akeneo’s AI-powered capabilities to push their product operations even further. With built-in translation tools and generative AI features on the horizon, the company is poised to streamline content creation and localization like never before.

Ready to accelerate your time to market?

Discover how the Akeneo App for SAP Commerce can streamline your product activation process and keep your systems in sync.

👉 Explore the app on the Akeneo App Store