This is a guest post from our partner Vaimo.
Rising customer expectations, fragmented buying habits, increased competition and technological change—these factors are changing the face of the eCommerce landscape.
To remain competitive, businesses must be on their toes. They need to adapt and innovate frequently in new and often unpredictable ways. It’s challenging, but with these challenges come opportunities. Those businesses able to offer customers valuable, personalized and engaging purchasing experiences will be rewarded through higher brand loyalty and customer lifetime value. To do so, it’s crucial to have stable foundations from which you can scale and succeed.
Magento 2 offers exactly this. Designed for these rapidly changing times, Magento 2’s robustness, scalability and modern architecture allow you to deploy unified, compelling purchasing experiences across touchpoints, with maximum technical performance.
We’re going to look at how migrating to Magento 2 can benefit various areas of your business immediately, and demonstrate how incorporating PIM into your M2 migration has the power to supercharge your success.
1. More than just an upgrade
If you’re currently operating on Magento 1, it can be tempting to think of migration as nothing more than a simple upgrade with maybe a few new features. But it’s so much more than that.
Structurally, Magento 2 is completely different—there is a marked contrast in how it can affect your company’s performance. While M1 was mainly concerned with the performance of your online store itself, Magento 2 represents more of a suite of solutions including more functionalities and features. These allow for a truly omnichannel approach so that you can meet customers exactly where they are and in a manner that suits them.
So, whether you’re a B2B store looking to combine your online store with multiple warehouses and distribution centers or a B2C brand with ambitions of offering personalized interactions, Magento 2 is your one-stop shop.
2. Native functionality
One major advantage of migrating to Magento 2 is the sheer array of powerful Magento features offered natively, out-of-the-box. These provide your business with the tools and flexibility to start delivering value for your customers immediately.
Out-of-the-box functionality includes such key areas as Analytics, Merchandising, Checkout, Search, Order Management and much, much more, each designed to cover each and every one of your s commerce needs. What’s more, with Magento 2, you’ll have access to an increased number and diversity of extensions in Magento Marketplace which undergo quality assurance checks for consistently high product quality.
3. Unrivaled performance
If there’s one thing the modern-day shopper craves, it’s speed.
Time and time again, research shows that slow-loading and poor-performing pages will see customers leave a site, unlikely to return in the future. Why would customers stick around when they can go to a competitor site which has the speedy and intuitive navigation they crave?
Magento 2’s global content delivery network and secured cloud infrastructure offer unmatched speed in the industry (50% quicker than Magento 1) and is 99.99% SLA. This, combined with Magento’s software-hardware evaluations, means continuous, optimized, and consistent commerce performance for your site.
4. Deliver on customer experience
We already know that keeping customers engaged, entertained and delighted at every step of the purchasing journey is a major challenge for any business. Fortunately, with Magento 2, you’ll have the native functionality to address this head on.
Here are just some of the areas in which Magento 2 is tailored to the often demanding needs of the modern-day shopper:
- Elasticsearch – Magento 2’s powerful search engine scales horizontally and vertically, allowing customers to navigate through search results with speed and ease.
- Experiences – Responsive themes and Page Builder allow you to easily create and edit engaging websites, and enrich them with content to provide immersive digital experiences.
- Check out – New two-step checkout, Instant Purchase option and PayPal integration provide your customers with quick and seamless checkout experiences for increased conversions and repeat-customers.
Maximize M2 migration success with PIM
Remember when we told you that PIM could be used to help your team maximize the success of your M2 migration?
The key benefit of a PIM is that it consolidates, manages and enhances all your product information. It collects data from all your sources, enriches it, and then automatically publishes to your sales, marketing, and digital channels. This means that you have a single source of truth for product information, which increases efficiencies and wipes out errors in product data. To see PIM in action, check out our latest case study which shows how an Akeneo PIM implementation transformed our client’s operations.
In the context of migration, you can also draw on a PIM to enrich and re-export your product information from Magento 1 to Magento 2! And then once you’re up and running on Magento 2, a PIM will complement Magento 2’s features by transforming your internal processes and providing the capabilities to expand to new markets and beyond.
Combining a PIM solution with your M2 migration allows you to maximize your digital commerce success and see results!
Make the most of your Magento M2 Migration! If you’d like to learn more about any aspect of an M2 migration, then get in touch with us today. Our team of commerce experts is on hand to provide a smooth M2 migration for long-term digital commerce success! Or Check out Vaimo’s blog for a guest blog post from Akeneo on PIM & M2!