How Intersport Reduced Time-to-Market By 50%

The Challenge: Manual Product Classification

INTERSPORT, like many other retailers, faced a formidable challenge in the mundane, repetitive, and time-consuming task of manually classifying new products. With over 700 hundred stores in France and over 1.5 million products processed every year, the need for a faster, more accurate solution for managing, optimizing, and sharing product information across scattered teams and technologies quickly became imperative.  

The Solution: Akeneo's AI-powered Supplier Data Manager Classification

INTERSPORT's quest for data efficiency led them to Akeneo's Supplier Data Manager for an AI-powered product classification solution, and Akeneo for a centralized source of truth powered by a comprehensive Product Experience (PX) Strategy.  Unifai seamlessly automated the classification of new products, slashing the time required by this arduous task by an impressive 50% and without compromising any accuracy. In fact, it improved product classification accuracy by 95%, ensuring that Intersport's data remained reliable. This newfound efficiency wasn't just about saving time and improving the quality of data; it was also about freeing up employees to focus on more complex and value-add work.

The Tangible Benefits of Akeneo's Supplier Data Manager

1. 50% Reduction in Classification Time: INTERSPORT cut the time it took to classify new products in half, allowing their teams to focus on more strategic tasks.
2. 95% Improved Classification Accuracy: Supplier Data Manager plus AI technology provided unmatched precision, ensuring that INTERSPORT's product data was as accurate and up-to-date as ever.
3. 18 Hours Saved Per Week: The freed-up time equated to 18 extra hours per week for the data integration team and buyers to dedicate to higher-value activities.
4. 30% Efficiency Boost: The product classification process became 30% more efficient, leading to faster decision-making and product placement.
5. Data Accuracy for Business Operations: Accurate data is the backbone of any retail operation, particularly for budget tracking and sell-out/stock tracking. The accuracy of Supplier Data Manager's AI model ensured Intersport's business ran smoothly.

AI for Retailers

For many retailers facing the challenge of manual product classification, artificial intelligence emerges as a game-changing solution that enables enhanced efficiency, data accuracy, and stronger customer experiences. But these benefits all require a foundation of product information to support the AI technology; if your team can’t provide the data needed to train the model, then the model will have nothing to produce.  In an industry where time, accuracy, and efficiency are paramount, combining a centralized record of product information with AI-powered product classification is your gateway to a brighter, more profitable future. To learn more about INTERSPORT's journey to product excellence, you can download the full case study. Check out the AI Center of Excellence to learn more about harnessing these powerful technologies for a better product experience.