May 04, 2023
6 min to read
Learn more about the innovative composable commerce framework, and how it can enable businesses to exceed customer expectations and boost brand loyalty by offering customized, seamless, and innovative experiences.
In today’s digital age, consumers are more discerning and demanding than ever before. Buyers spanning both B2C and B2B industries expect seamless, personalized experiences across all touchpoints. And who can blame them? With thousands of choices available at the touch of a keyboard, nobody wants to settle for less than perfect. This constant escalation of expectations presents a significant challenge for brands. To keep up with evolving demands and stay ahead of the competition, businesses need the right framework and technology ecosystem that enables them to meet and exceed customer expectations. But when it comes to tech stacks, it’s no longer one size fits all.
Enter composable commerce, a modern and innovative approach that allows businesses to tailor their commerce infrastructure to the unique needs of their customers.
Composable commerce offers companies a way to stay agile and responsive to customer needs, ensuring a frictionless shopping experience that keeps customers coming back for more. Let’s dive into how it works, the benefits it brings to businesses, and the impact it has on customer experience.
Composable commerce is a flexible approach to building eCommerce platforms, where businesses can choose and combine different components or modules to create a customized and adaptable solution. Picture it like building blocks, stacking together the exact tech you need based on your products, consumers, and overall company structure. This approach is the antithesis of the monolithic, rigid, and complex eCommerce systems of old that often limit innovation and agility.
In a composable commerce architecture, each component of the system is designed to be reusable, interchangeable, and easily integrated with other components. This modular approach lets businesses assemble and reassemble their eCommerce solutions as needed, giving them the flexibility to adapt to changing customer demands and market conditions quickly and efficiently.
A monolithic commerce architecture is a single, tightly-coupled system where all the components of the platform, like inventory management, customer relationship management, payment processing, the user interface, and more are built together as a unified whole. In this structure, the components are interdependent, which means making changes or updates to one part usually requires changing other parts of the system. Monolithic commerce platforms can be more straightforward to initially set up, however, they limit flexibility, making it more difficult to integrate third-party components and adapt the platform to new business requirements or market trends.
If a composable commerce architecture is like building blocks, a monolithic one is like a solid brick wall. Yes, it’s pre-built, but you didn’t get to choose the materials, and changing out any particular brick is impossible without disrupting the others.
A composable commerce tech stack isn’t just nicer on your IT and engineering teams, it comes with real business benefits:
Perhaps the biggest business benefit of composable commerce is actually the impact it has on the customer experience. After all, when your customers are happy, your business reaps the rewards. Here’s how composable commerce helps you exceed customer expectations:
Ultimately, the success of any brand hinges on delivering an exceptional customer experience. But in today’s eCommerce landscape, it’s not enough to meet customer expectations; businesses must exceed them. A composable commerce architecture is key to providing the best possible experience for customers at every touchpoint in their buying journey. And while customers enjoy the seamless, personalized, and satisfying shopping experience that composable commerce creates, businesses will see the benefit in their bottom line.
Akeneo's best-of-breed supports composable frameworks, and more. Reach out today to accelerate your journey towards omnichannel experiences.
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