How Bensons for Beds Sleeps Easy with Akeneo Product Cloud

When they’re not helping the public drift into a restful sleep, Bensons for Beds is busy dreaming up ways to elevate their business to greater heights of success.

Founded in 1950, Bensons for Beds has sold a range of beds, mattresses, and bedroom furniture in mainland Britain for over 70 years. Be it at one of their 170+ physical stores or through its website, the UK-based bed retailer has its consumers' best interests at heart, promising them high-quality products woven with deep attention to their curated sleep journey.

A Product Data Wake-Up Call

Returning to a once-familiar place only to find it completely transformed can feel jarring, like waking up from a dream. It could even be enough to discourage and overwhelm the most loyal customers from making that final purchase. 

The average consumer buys a new mattress every 6-8 years; which means that even the most loyal Bensons for Beds customers often find themselves unfamiliar with the latest sleep technologies, product offerings, and updated features when it's time for a new purchase. As a result, customers constantly need to be re-educated, which requires vast amounts of high-quality, up-to-date product data that can be seamlessly accessed across all digital and physical channels.

In particular, the Bensons for Beds eCommerce site is where consumers tend to go to research and explore what’s new. It has been referred to as “the bible of information” by Graham Wilson, Director of Digital & Omnichannel at Bensons for Beds. He stated that the eCommerce site is necessary to help customers “narrow down (products) to help with their decision-making process.” 

However, customers were faced with the daunting task of navigating through an extensive and complex catalog of products, each pulling information from various systems and suppliers. This fragmented data created inconsistencies across product listings, leaving customers with an overwhelming and confusing experience as they tried to compare items, understand features, and make informed decisions. Critical details like product descriptions, specifications, and even pricing were incomplete or outdated, making it difficult for customers to trust the information they encountered. Bensons for Beds recognized the need for a unified solution that could consolidate and streamline these data points, ensuring that every product was presented with accurate, enriched information to guide customers through their purchasing decisions effortlessly.

This is where Akeneo’s PIM provided Bensons for Beds with a much-needed pillow of support.