Announcing Akeneo’s New App Store Partner Program

I am thrilled to announce the launch of Akeneo’s new App Store Partner Program!

Since day one, Akeneo has been bullish on partnerships. But this launch is a special moment for our ecosystem and customers as it marks the next phase of Akeneo’s very intentional investment in partnerships, to both accelerate our noteworthy success with existing technology partners (many of whom are in the MACH Alliance) and to welcome new partners, including system integrators and developers, providing new innovative solutions to our customers via Akeneo’s App Store.

Akeneo’s App Store isn't just any hub for integrations - it's the most connected and extensible Product Experience Management (PXM) marketplace with 200+ integrations, allowing our joint customers to activate product information in marketing, sales, and customer support channels, onboard new data sets, enrich product experiences with AI, and generally customize the Akeneo Product Cloud to meet their unique business needs.

With the new App Store Partner Program, I am especially excited to:

1 - Speed and scale the development of apps for the Akeneo App Store with investment in new technology, like GraphQL and a design system to guide app UI development, plus new technical resources, like on-demand enablement videos and a Helpdesk for support questions related to app development.

2 - Accelerate joint customer success with focus on providing new enablement opportunities for partners with our field team and directly with customers in order to drive app adoption and value (yes, even better than the 10x increase in app adoption we saw in 2023!).

3 - Identify and influence new business opportunities by doubling down on some of our tried and true partnership tactics, plus providing new enablement and co-marketing opportunities to build awareness and demand for our partners and their apps -- not to mention, a referral model for higher tier partners!

4 - Expand our partner ecosystem with new partners that solve for new use cases and industry-specific needs for our customers, both by integrating with more of our customers’ existing tech stacks and also by helping them discover new technology to uplevel their Product Experience.

5 - Introduce dedicated program management with a new operational infrastructure, including better internal tracking of our partner success metrics and stronger feedback loop with our partners.

This new program is designed so that, as we are more successful together with partners driving joint customer success, pipeline impact, and innovation, our partners will graduate through our new partner tiers and unlock more benefits.

And guess what? Our partners are excited about our new App Store Partner Program too:

BigCommerce

“Akeneo shares our desire to help merchants sell more and grow faster to maximize success, and thanks to Akeneo’s new partner program, we look forward to accelerating our work together to mutually support customers,” said Russell Klein, Chief Commercial Officer for BigCommerce. 

Learn more about BigCommerce and Akeneo

Bynder

“As a longstanding partner, Bynder sees Akeneo’s new partner program as an exciting next step that shows their continued investment in partnerships, including ours,” said Brad Kofoed, SVP, Global Alliances and Channels at Bynder. “DAM and PIM go hand in hand and by partnering with Akeneo, we’ve been able to identify and support a rapidly growing base of joint customers that are truly transforming their product experiences.”

Learn more about Bynder and Akeneo.

Cloudinary

“As a fellow MACH-certified partner, Cloudinary is excited to keep leaning into our partnership with Akeneo and leverage Akeneo’s new partner program to help structure and support our joint efforts,” said Kobi Schwarts, VP, Global Channels and Alliances at Cloudinary. “We continue to invest in offering a tight integration that supports both platforms’ latest and greatest, and Akeneo’s team has been eager to work together to uncover opportunities to drive adoption.”

Learn more about Cloudinary and Akeneo,

commercetools

“Congratulations to the Akeneo team on the launch of their new partner program! At commercetools, we greatly value the relationships we have with best-of-breed, MACH-certified partner solutions and look forward to continuing to work with Akeneo's team,” said Chris Holley, Global Director of Technology Partnerships at commercetools. “We’re delighted to team up with mutual solution partners to bring our joint customers’ composable solutions to life through accelerators, SI-led offerings of industry-specific solutions, where Akeneo PIM plays a key role.”

Learn more about commercetools and Akeneo.

Constructor

“With a growing number of companies taking a composable approach to their technology strategy, it’s crucial for us to have integrations and strong relationships with key players in the space, like Akeneo,” said Eli Finkelshteyn, Founder & CEO at Constructor, “When customers don’t have to spend nearly as much time building and maintaining the connection between our two platforms, they can be more efficient and more effective with their tech stack, focusing their time on creating better experiences for their end customers and increasing revenue.” 

Hear more about our partnership from Eli at Constructor.

Contentstack

“As Akeneo’s 2024 MACH Partner Award winner, we have seen great success teaming up with Akeneo to help our existing joint customers provide an amazing content experience with ease - and thanks to our integration with Akeneo PIM - and we work together to support each other in deals, said Preseetha Pettigrew, Global VP Partnerships at Contentstack. “We’re looking forward to accelerating our partnership and now with the added support of Akeneo’s new partner program.”

Learn more about Contentstack and Akeneo.

Creative Force

“As a newer Akeneo partner, we’re super eager to ramp up the partnership, and the new App Store Partner Program enables just that. To start, we’ve focused on developing a tight integration,” said Ari Benabou, Head of Partnerships at Creative Force, “and now that we’re seeing traction, Akeneo has initiated enablement for our field teams so that we can ‘throw fuel on the fire’ and identify more customers that can benefit from our joint solution.”

Learn more about Creative Force and Akeneo.

InBetween

“We’ve partnered with Akeneo for years now and they are a very strategic partner for us,” said Alexander Dressler, CEO at InBetween. “We’re excited about Akeneo’s new partner program as a way to unlock even more opportunities to enhance our app on Akeneo’s App Store, for example with early access product programs, and to build more awareness for our joint solution and its value, both internally at Akeneo and externally in the market.” 

Learn more about our award-winning joint customer Arkema’s story.

Priint

“As a longstanding global Akeneo partner, we’ve watched their growth over the years as a business and solution, and we jumped at the opportunity to develop and publish apps on Akeneo’s App Store due to how easy it is for customers to adopt our joint solutions. It used to take 2-3 weeks to configure some of the integrations via APIs and now can take minutes on the App Store,” said Jonathan Dropiewski, President & CEO of Americas for Priint. “We’re excited to join Akeneo’s new partner program and leverage its benefits to keep growing our partnership.”

Learn more about Priint and Akeneo.

Transperfect

“Our integration available on Akeneo App Store and partnership with Akeneo continues to deliver value for our joint customers, who are increasingly looking for a more integrated tech stack,” said Nick Panagopoulos, VP Global Strategic Alliances at Transperfect. “Not only does the in-app App Store allow our customers to easily find our solution, it reduces the total cost of ownership to connect our two systems, which means greater satisfaction for our joint customers.” 

Hear more from Joe Swaffield, Partner Manager at Transperfect.

Want to learn more? Register to watch the recording of our recent webinar introducing the new App Store Partner Program.

Meredith Kivett, Director, Technology Partnerships

Akeneo