The 2025 IDC MarketScape report evaluates vendors offering PXM and PIM+ applications for digital commerce, emphasizing the strategic and operational needs of today’s enterprises. We believe Akeneo’s placement in the Leaders Category reflects its ability to support both experience agility and operational reliability through a modular, cloud-native platform that empowers business users and technical teams alike.
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We’re pleased to share that Akeneo has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Product Experience Management and Product Information Management Plus Applications for Digital Commerce 2025 Vendor Assessment!
We believe this recognition reflects Akeneo’s continued commitment to helping organizations deliver accurate, enriched, and consistent product experiences across every channel. As the digital commerce landscape evolves, Akeneo remains focused on empowering businesses with flexible, modular, and AI-enhanced tools to meet both operational and customer-facing needs at scale.
The latest IDC MarketScape assessment explores how technology vendors support the evolving needs of digital commerce through Product Experience Management (PXM) and Product Information Management Plus (PIM+) platforms. This evaluation, conducted by IDC’s Heather Hershey, highlights the philosophical and functional distinctions between PXM and PIM+, and evaluates 11 vendors based on their capabilities and strategies.
These systems are designed for marketing, merchandising, and digital experience teams to personalize and orchestrate product content across multiple channels. They typically include dynamic enrichment tools, asset personalization, and modular API-based architecture with embedded artificial intelligence for syndication and content generation.
PIM+ platforms, by contrast, emphasize operational mastery. These are data-first systems that support ingestion, normalization, and syndication of structured product data at scale. They often integrate with ERP, CRM, and commerce platforms, providing regulatory compliance, workflow automation, and multilingual data governance.
IDC MarketScape evaluated vendors based on factors such as active customer base, support for digital commerce channels, SaaS/cloud readiness, and whether platforms support both B2C and B2B use cases. A minimum of 20 active customers with annual revenues of $50 million or more and the ability to syndicate across five or more major channels were part of the inclusion criteria.
Akeneo is positioned in the Leaders Category of the IDC MarketScape for 2025. Founded in 2013 and headquartered in Nantes, France, Akeneo supports businesses in over 165 countries with a PXM solution that can also function as a PIM+ platform. Akeneo Product Cloud centralizes product data and supports use cases across in-store displays, POS systems, ecommerce, sales enablement, and customer support.
Akeneo provides enrichment through generative AI, automated translations, and collaboration workflows. Its syndication module, Akeneo Activation, connects to over 400 retailer channels including Amazon, Walmart, and Google Shopping. The Akeneo Supplier Data Manager (SDM) is available both as part of the suite and as a standalone solution to streamline data exchange with suppliers.
Key technical characteristics include:
The report notes several strengths of Akeneo:
Challenges include:
As commerce environments become increasingly fragmented and dynamic, flexible and AI-augmented platforms are key to managing complexity while meeting customer expectations.
We believe Akeneo’s placement in the Leaders Category of the 2025 IDC MarketScape underscores its role in supporting businesses through the complexities of modern digital commerce. With capabilities that span both product information mastery and product experience delivery, Akeneo provides a flexible foundation for organizations seeking to scale operations, enrich product content, and adapt to changing customer expectations. As enterprises navigate the convergence of data governance and experience optimization, Akeneo’s approach offers a pathway to meet these demands with clarity, agility, and confidence.
Discover why Akeneo has been positioned in the Leaders Category of the latest IDC MarketScape PXM and PIM+ Applications for Digital Commerce Vendor Assessment!