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Product Experience

Akeneo Named a Leader in the IDC MarketScape for PXM and PIM

The 2025 IDC MarketScape report evaluates vendors offering PXM and PIM+ applications for digital commerce, emphasizing the strategic and operational needs of today’s enterprises. We believe Akeneo’s placement in the Leaders Category reflects its ability to support both experience agility and operational reliability through a modular, cloud-native platform that empowers business users and technical teams alike.

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    We’re pleased to share that Akeneo has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Product Experience Management and Product Information Management Plus Applications for Digital Commerce 2025 Vendor Assessment! 

    We believe this recognition reflects Akeneo’s continued commitment to helping organizations deliver accurate, enriched, and consistent product experiences across every channel. As the digital commerce landscape evolves, Akeneo remains focused on empowering businesses with flexible, modular, and AI-enhanced tools to meet both operational and customer-facing needs at scale.

    What is the IDC MarketScape: Worldwide PXM and PIM+ Applications for Digital Commerce 2025 Vendor Assessment?

    The latest IDC MarketScape assessment explores how technology vendors support the evolving needs of digital commerce through Product Experience Management (PXM) and Product Information Management Plus (PIM+) platforms. This evaluation, conducted by IDC’s Heather Hershey, highlights the philosophical and functional distinctions between PXM and PIM+, and evaluates 11 vendors based on their capabilities and strategies.

    These systems are designed for marketing, merchandising, and digital experience teams to personalize and orchestrate product content across multiple channels. They typically include dynamic enrichment tools, asset personalization, and modular API-based architecture with embedded artificial intelligence for syndication and content generation.

    PIM+ platforms, by contrast, emphasize operational mastery. These are data-first systems that support ingestion, normalization, and syndication of structured product data at scale. They often integrate with ERP, CRM, and commerce platforms, providing regulatory compliance, workflow automation, and multilingual data governance.

    How the Vendor Evaluation Works

    IDC MarketScape evaluated vendors based on factors such as active customer base, support for digital commerce channels, SaaS/cloud readiness, and whether platforms support both B2C and B2B use cases. A minimum of 20 active customers with annual revenues of $50 million or more and the ability to syndicate across five or more major channels were part of the inclusion criteria.

    IDC MarketScape PXM and PIM+ Applications for Digital Commerce

    Akeneo’s Position in the 2025 IDC MarketScape

    Akeneo is positioned in the Leaders Category of the IDC MarketScape for 2025. Founded in 2013 and headquartered in Nantes, France, Akeneo supports businesses in over 165 countries with a PXM solution that can also function as a PIM+ platform. Akeneo Product Cloud centralizes product data and supports use cases across in-store displays, POS systems, ecommerce, sales enablement, and customer support.

    Akeneo provides enrichment through generative AI, automated translations, and collaboration workflows. Its syndication module, Akeneo Activation, connects to over 400 retailer channels including Amazon, Walmart, and Google Shopping. The Akeneo Supplier Data Manager (SDM) is available both as part of the suite and as a standalone solution to streamline data exchange with suppliers.

    Key technical characteristics include:

    • 100% RESTful API exposure and partial GraphQL API availability
    • Cloud-native, multitenant SaaS on Google Cloud Platform
    • Modular architecture built using microservices
    • Workflow engine and support for universal product attributes
    • Support for digital product passports and design/performance declarations

    IDC 2025 MarketScape PIM and PXM+ Applications for Digital Commerce Vendor Assessment

    Strengths and Considerations

    The report notes several strengths of Akeneo:

    • Omni-channel consistency: Akeneo Product Cloud ensures consistent product information across all sales channels, both online and offline, which is essential for maintaining brand consistency and providing a cohesive customer experience.
    • Advanced data enrichment and automation: The solution utilizes AI and machine learning to automate data enrichment, tagging, and categorization, thus reducing manual effort, minimizing errors, and ensuring product information is always current and comprehensive.
    • Customization and scalability: Akeneo Product Cloud offers customizable workflows, flexible data models, and scalable infrastructure, making it suitable for businesses of various sizes and enabling them to grow alongside the business.

    Challenges include:

    • Industry-specific limitations: Akeneo does not actively target the food and beverage sector due to the maturity of the sector and the specific product requirements that Akeneo does not natively support (but it can support these requirements through its partner ecosystem if needed).
    • GDSN capabilities: While Akeneo supports customers with GDSN requirements, Akeneo lacks native GDSN capabilities, which limits its ability to scale and recruit customers needing these features.
    • Target market focus: Akeneo’s business model and core product offerings are better suited for midmarket and enterprise businesses rather than micro businesses and small businesses. While Akeneo has micro business and SMB clients, its advanced functionalities and go-to-market model are aimed at larger enterprises.

    Final Thoughts

    As commerce environments become increasingly fragmented and dynamic, flexible and AI-augmented platforms are key to managing complexity while meeting customer expectations.

    We believe Akeneo’s placement in the Leaders Category of the 2025 IDC MarketScape underscores its role in supporting businesses through the complexities of modern digital commerce. With capabilities that span both product information mastery and product experience delivery, Akeneo provides a flexible foundation for organizations seeking to scale operations, enrich product content, and adapt to changing customer expectations. As enterprises navigate the convergence of data governance and experience optimization, Akeneo’s approach offers a pathway to meet these demands with clarity, agility, and confidence.

    Download the excerpt 2025 IDC MarketScape Worldwide PXM and PIM+ Applications for Digital Commerce Vendor Assessment now to learn more.

    2025 IDC MarketScape

    Discover why Akeneo has been positioned in the Leaders Category of the latest IDC MarketScape PXM and PIM+ Applications for Digital Commerce Vendor Assessment!

    Casey Paxton, Content Marketing Manager

    Akeneo

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