Product data shouldn’t feel scattered, slow, or hard to manage. Discover how new AI-powered capabilities within Akeneo Product Cloud streamline every step of the product data flow, from organizing assets and enriching content to improving AI search discoverability and launching new channels faster. If you’re ready to understand how AI can make your product information cleaner, smarter, and effortlessly connected, this is the perfect place to start.
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If you’ve ever watched your product data bounce between teams, tools, and channels like it’s running its own obstacle course, you know how exhausting the journey can be. A description gets updated in one system but not another. Images go missing. Attributes get duplicated. By the time everything syncs up, you’re already behind schedule.
That’s exactly the kind of chaos Akeneo’s Autumn Release sets out to solve. This season, we’ve introduced a major wave of AI capabilities designed to create a smooth, intelligent product data flow where information moves cleanly between systems, stays consistent across channels, and adapts automatically to whatever your team needs next.
Instead of wrestling with manual updates or chasing down scattered content, we’ve developed AI functionality that now helps your product data stay organized, enriched, discoverable, and ready for every touchpoint. It’s a smarter, more connected way to work, letting teams focus on creativity and strategy while the product data takes care of itself.
Let’s take a closer look at the AI capabilities now available in Akeneo and how they unlock better performance across every step of the product lifecycle.
Finding the right product image shouldn’t feel like detective work. But if your teams juggle multiple campaigns, brands, or seasonal refreshes, asset chaos can creep in quickly. Akeneo DAM changes that.
With AI-driven categorization and sorting, Akeneo DAM automatically analyzes your product images and assigns keyword tags based on what’s actually in the asset, not on someone’s interpretation of what “should” be tagged. That means your tags become more consistent, more complete, and far easier to search.
Instead of teams sifting through folders or guessing which filenames match a product, they can instantly pull up the right asset in seconds. The result is more time spent crafting engaging, conversion-ready experiences and less time lost digging for content.
Best of all, Akeneo DAM is fully integrated within Akeneo Product Cloud. Product managers, marketers, and eCommerce teams collaborate in the same environment, uniting product information and product assets in one powerful workflow. When your data and your visuals live together, and when AI keeps everything clean and organized, the creative process becomes smoother for everyone.
With AI becoming an essential part of enrichment, translation, and content creation, teams need confidence and control over how their models behave. That’s where Akeneo’s new centralized AI Configuration hub comes in.
Instead of juggling prompts in multiple places or guessing why an output looks the way it does, teams can now manage all AI settings, including prompts, translation rules, enrichment models, and more, in a single space. Even better, they can preview AI-generated results in real time, experiment with different prompts, compare outcomes, and refine configurations instantly.
This level of transparency builds trust. Teams understand why the AI produces certain results and can tune the system to match their brand voice, product strategy, and customer expectations. As a result, organizations can scale AI confidently across their catalog without losing control or consistency.
Search is changing. Shoppers are increasingly turning to generative AI like ChatGPT, Google Gemini, or Perplexity to research, compare, and choose products. And while this shift opens exciting new opportunities, it also raises a tough question:
How do you make sure your products appear and rank well within these emerging AI-driven discovery channels?
That’s what PX Insights helps to solve.
With PX Insights, brands can understand how their products perform across both traditional search engines and new AI solutions by helping your team to understand how AI platforms interpret and surface your products versus competitors, which product attributes influence ranking, and where your data may be missing, unclear, or inconsistent.
Even better, PX Insights analyzes customer reviews and feedback to generate structured, conversational content that resonates with both shoppers and AI models. You optimize your content once and benefit twice: improved AI discoverability and stronger SEO performance.
By ingesting visibility data from AI-driven channels alongside familiar platforms like Google Shopping, PX Insights provides a truly holistic view of discoverability. Teams can see which products appear in search, how they rank, and why. And, because PX Insights operates as a feedback loop within Akeneo Product Cloud, you can instantly act on the insights to enrich data, close gaps, and measure improvements continuously. Every enrichment effort becomes more strategic and more impactful.
Great product content often already exists; you just need help unlocking it. Akeneo’s expanded AI Extraction feature does exactly that, automatically generating product attributes and descriptions from media links, regardless of where they’re stored.
Whether your assets live in a DAM, CMS, or standalone folder, AI can now extract rich product information from videos, PDFs, images, and more. That means:
Akeneo’s AI pulls the essential product details directly from the asset and converts them into usable, structured attributes or compelling descriptions.
This frees your teams to focus on creativity, brand storytelling, and customer experience rather than tedious extraction work. Raw content is transformed into product narratives that resonate without slowing down your workflows.
Every channel has its own product data requirements, and manually aligning your internal attributes to each destination can be one of the slowest parts of channel expansion. Akeneo’s AI-powered catalog-to-channel mapping changes that.
Instead of relying on spreadsheets or complex rule sets, AI now intelligently matches your internal data model to the format each channel expects. Whether you’re onboarding a new marketplace, expanding into a new region, or supporting a new partner, AI handles the configuration so your teams don’t have to.
This automation means faster channel launches, fewer errors, and more agility to expand into new markets whenever opportunity strikes.
A particularly exciting addition this season is the introduction of the Akeneo MCP Server, a new layer that encourages experimentation and innovation in product data intelligence.
This environment opens the door to early-stage capabilities that explore how AI and large language models (LLMs) can help detect inconsistencies, surface recommendations, or enhance data governance. Through the new “Bring Your Own LLM” playground, users can connect their preferred AI models, whether for compliance, enrichment, analytics, or quality assurance, and see how they interact directly with product information.
This marks an important step toward a future where product data ecosystems can improve themselves. By allowing AI agents to analyze and interact with product data, Akeneo is laying the foundation for systems that help teams uncover insights faster, maintain accuracy effortlessly, and continuously enhance the product experience.
As your product data moves through your organization into campaigns, onto channels, across markets, it shouldn’t feel like you’re constantly steering it back on track. With the Autumn Release, AI steps in as the force guiding that flow, keeping information clean, consistent, and always headed in the right direction.
These capabilities aren’t here to replace your team’s expertise. It’s meant to take on the repetitive work, surface the insights you might have missed, and help every system speak the same language so your teams can spend more time doing the high-impact work only humans can do.
With a smarter, more automated product data flow, your business gets faster launches, richer customer experiences, and a whole lot fewer bottlenecks. And the best part? It all happens naturally, in the background, as your product data simply moves the way it should.
Learn more about Akeneo’s latest functionality released in our Autumn Release, or reach out to a PX expert today to get started.
Discover the exciting new features that will help you shed manual tasks, harvest insights, and cultivate seamless, high-impact product experiences all year long.
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