How a Strong Digital Foundation Delivers the Customer Experiences Shoppers Expect

At NRF, Akeneo hosted a powerful Big Ideas session featuring retail leaders from CITY Furniture and The Paper Store to unpack one critical truth: modern commerce only works when product data works.

In this executive-level discussion, retail leaders explore how broken or incomplete product information erodes customer trust, harms conversion rates, increases returns, and ultimately limits the success of AI and personalization initiatives. From high-ticket furniture purchases to highly seasonal, high-SKU retail, this session highlights why product data is no longer a back-office function, it’s a growth strategy.

What you’ll learn in this session: Where trust breaks first in the modern customer journey. Why product data has shifted from an IT problem to an executive priority. The real business impact of inaccurate or incomplete product information. How strong product data foundations unlock AI, personalization, and revenue growth. Practical advice for retailers modernizing legacy systems at scale.

Featuring insights from :Jon, VP of Digital Commerce, CITY FurnitureCraig, Chief Operating Officer, The Paper Store Romain Fouache , Chief Executive Officer, Akeneo. Whether you’re investing in AI, expanding omnichannel experiences, or rethinking your commerce foundation, this session delivers real-world perspectives and actionable guidance from leaders actively navigating retail transformation.

Watch now to learn how leading retailers are turning product data into trust, confidence, and measurable growth.