The Way UK Shoppers Really Buy Today

Buying used to be instinctive, but today’s UK consumers are more informed and more selective than ever. Inflation, rising expectations, and complex product choices have shifted the way people shop—and what they expect in return.

To better understand these changing behaviors, we surveyed UK shoppers. The results are clear: incomplete or inaccurate product content is a problem. And in a market where consumers spend more time researching before making a purchase, brands that deliver transparency will earn conversions as well as long-term loyalty.

In this report, you’ll uncover:

• Why 70%  of UK consumers say lack of product info has caused them to buy something else
• How inflation is driving more research and raising the bar for content
• The real cost of bad product information
• What personalization and brand values mean for customer loyalty
• Why 58% of UK customers purchase based on UGC and influencers’ recommendations
• How missing content sends UK buyers straight to cheaper competitors

UK shoppers are cautious and increasingly unwilling to compromise on clarity. They expect accurate specs and values that align with their own. For today’s consumers, product content is the experience.

Download the UK Consumer Survey Report today to learn how rich product data builds lasting customer relationships in a competitive market.