What U.S. Shoppers Expect in Today’s Retail Landscape

Today’s consumers are buying with intention. Shoppers across the U.S. are holding brands to a higher standard, demanding accurate and trustworthy product information at every step of the journey.

So what’s influencing purchase decisions right now? We asked U.S. consumers directly, and their answers are a wake-up call for any brand relying on outdated or incomplete content. From pricing and availability to product attributes and values, it’s clear that missing details are deal-breakers.

Download this report to understand:

• Why 1 in 4 US shoppers think product content still isn’t good enough
• The surprising role product information plays in high-value returns
• How strong content can increase willingness to pay by 31% per item
• How influencers and user reviews continue to shape buying decisions
• What ROBO means for your omnichannel content strategy
• The costly connection between poor product data and lost sales

Learn what happens when brands stop treating content as an afterthought and start treating it like a product of its own.

Download the report today to see how better product information drives sales and converts casual browsers into loyal customers!