Be Found. Be Recommended. Be Chosen — Everywhere Shoppers Search.
The way people discover products has changed.
Your customers no longer just search on Google — they ask AI assistants, chat with LLMs, and trust generative answers to guide their next purchase.
Akeneo PX Insights helps your products rise to the top of this new discovery landscape — boosting visibility, ranking, and conversion across AI-powered platforms (GEO) and traditional search engines (SEO) alike.
You don’t have to choose between preparing for AI-powered discovery and protecting today’s SEO or ad performance.
By creating structured, trustworthy, and conversational product experiences, PX Insights helps your brand rise in AI-generated results while strengthening visibility across Google, marketplaces, and traditional search.
Shoppers are turning to ChatGPT, Google Gemini, and Perplexity to find, compare, and choose products.
PX Insights turns these new AI channels into an opportunity — helping your brand understand, measure, and improve how product data performs across both AI and search ecosystems.
With PX Insights, you can:
You’ve invested — or are about to invest — time and effort in building rich, high-quality product data. Now it’s time to make that data work harder for you.
PX Insights bridges your product information with the channels that matter most — Google Shopping, marketplaces, and AI search — so every improvement you make translates directly into higher visibility and better performance.
PX Insights connects the dots across three powerful data sources — giving you a holistic view of how your products perform online:
Together, they form a virtuous circle — every optimization you make for AI discovery also boosts your visibility in Google Shopping and traditional SEO.
PX Insights bridges the gap between enrichment, marketing, and performance — turning every product update into measurable growth.
Unlike SEO or GEO tools focused on keywords or sentiment, PX Insights starts from your product data. Built on Akeneo’s foundation of product data excellence, it transforms product attributes into the source of truth for every visibility and performance signal.
We don’t just show you insights — we help you act on them directly inside Akeneo. Turn visibility data into concrete actions through enrichment workflows, AI recommendations, and activation channels.
From Google Shopping to AI assistants, marketplaces, and review platforms — PX Insights connects insights from every channel to improve all others. It even bridges with syndication, ensuring that optimized data seamlessly flows back into the right feeds for consistent visibility everywhere.
Stay ahead as product search evolves from keywords to conversations. PX Insights makes your product data ready for AI discovery, SEO, and whatever comes next.
Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.
PX Insights is an analytics add-on within Akeneo Product Cloud that turns real-world customer behavior, performance signals, and discovery data into actionable product intelligence.
Many organizations build rich product data but lack visibility into how it’s actually discovered, interpreted, and used in today’s search and AI-driven commerce landscape. PX Insights solves this by bringing customer signals, including how AI platforms rank your products, product performance in Google Shopping, ratings and reviews, and other channel metrics, directly into Akeneo PIM.
With PX Insights, teams can:
PX Insights bridges product data with customer experience and discovery channels, helping businesses improve product visibility, relevance, and commercial outcomes based on real behavior and performance signals.
PX Insights is designed for any team responsible for product performance, discoverability, and customer experience. Because it connects product data with real-world search and performance signals, PX Insights helps multiple teams align around measurable outcomes.
It is especially valuable for:
By surfacing actionable intelligence directly within Akeneo Product Cloud, PX Insights ensures teams can prioritize improvements that drive measurable impact.
PX Insights uses real-world customer behavior, search signals, and feedback data to highlight where product content can be improved for better visibility and performance.
It brings external performance signals such as AI-powered search rankings, traditional search performance, ratings, and reviews directly into Akeneo Product Cloud. This allows teams to see how products are being discovered, evaluated, and ranked across channels.
By analyzing this data, PX Insights helps teams:
Instead of relying on assumptions, teams can use data-driven insights to refine titles, descriptions, attributes, and other key product information.
PX Insights provides visibility into how product content performs across search engines, AI-powered discovery platforms, and commerce channels.
It surfaces insights such as product visibility in search results, ranking performance, content gaps that limit discoverability, and signals from ratings and reviews. By connecting these external performance indicators to product data in Akeneo PIM, PX Insights helps teams identify where content improvements can increase relevance, traffic, and conversion.
PX Insights helps identify gaps in product information by analyzing real-world search performance, AI-driven discovery signals, and customer feedback, then connecting those insights directly to product data in Akeneo PIM.
It highlights where products may be underperforming in search results, lacking key attributes, or missing information that impacts visibility and relevance. By surfacing discrepancies between how products are described internally and how they are discovered externally, PX Insights makes content weaknesses easy to spot.
This allows teams to quickly identify:
Yes. PX Insights provides performance and discovery signals that can directly inform AI-driven product enrichment and optimization efforts.
By surfacing data such as AI-powered search visibility, traditional search rankings, and customer feedback signals, PX Insights highlights where product content may be incomplete, unclear, or underperforming. These insights can guide AI tools to focus on improving specific attributes, descriptions, keywords, or content gaps.
For example, teams can use PX Insights to identify products with low discoverability and then apply AI-driven enrichment to refine titles, expand descriptions, enhance attributes, or optimize for relevant search terms.
PX Insights supports GenAI Engine Optimization (GEO) by helping businesses understand how their products appear, rank, and are interpreted within AI-driven search and discovery experiences.
As generative AI engines increasingly shape how buyers find and evaluate products, visibility depends on clear, structured, and context-rich product data. PX Insights surfaces performance signals from AI-powered platforms and connects them directly to product records in Akeneo PIM.
This enables teams to:
By aligning product data improvements with real-world AI discovery behavior, PX Insights helps organizations adapt their content strategy for generative search environments.
Yes, PX Insights can help reduce returns and improve conversion rates by identifying product content gaps that impact buyer confidence and discoverability.
Incomplete, unclear, or inconsistent product information often leads to poor search visibility, mismatched expectations, and ultimately returns. PX Insights connects performance signals such as search visibility, rankings, and customer feedback directly to product records in Akeneo PIM, helping teams pinpoint where content may be limiting results.
By using these insights, organizations can:
Better product information leads to clearer expectations, more informed purchases, and stronger alignment between what customers see and what they receive.
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