Why do Retailers need PIM?

Akeneo was made to deal with large quantities of product information… like tens or hundreds of thousands of SKUs, hundreds of attributes, and what at times seems like an infinite number of images and product descriptions coming from your suppliers. Akeneo lets you organize your data, take a deep breath, and get on with your other jobs.

  • Centralize all your product information in one place

    We know that retailers have data coming from dozens of numerous heterogeneous sources. You need a single source of truth for all your teams, and for all your products. Akeneo gives you one-click access to all your product information and allows you to centralize all product data changes within Akeneo.

  • Distribute your product data across all your channels

    Manage your product information in one place and then send it to all your channels in the blink of an eye. Our connectors can hook into virtually every platform so you can efficiently keep your product information consistent across channels.

  • Onboard your suppliers

    Retailers often work with hundreds of suppliers, every one of them providing differently formatted documents, spreadsheets and images. That’s a nightmare to manage. With Akeneo PIM, you can create rules and workflows to allow suppliers to provide you just with the data you need… at the right time… and in the right format!

  • Multi-language made easy

    In Akeneo PIM, you can manage up to 210 different localizations. The dedicated interface makes it easy to manage the process of translations and localization.

  • Reduce your time-to-market

    Get your products to market faster across multiple channels and regions.


Get in touch with us! Send us a message if you have any questions or requests about Akeneo PIM for your retail project.