Inside the New Holiday Shopping Reality

Holiday shopping has always been a balancing act between excitement and stress, but 2025 introduces a new twist. Rising prices, the rapid adoption of AI, and growing demands for transparency are reshaping how consumers approach the busiest retail season of the year. 

To uncover what truly drives today’s buyers, we surveyed 1,000 U.S. consumers about their deal-day habits, technology use, and decision-making process.

The results reveal a shopper who is informed, cautious, and quick to walk away when expectations aren’t met. From AI-powered checkout and personalized recommendations to the influence of online reviews and the importance of trust, this report highlights the factors that will define a winning holiday strategy for brands and retailers.

Download our report today to better understand why:

• 43% of consumers complete at least half of their holiday shopping during major deal events
• Nearly a third of consumers have used ChatGPT to make a purchase
• 49% of Americans say AI recommendations influence what they buy
• 77% of shoppers will abandon a purchase of product information is incomplete
• 45% of US consumers walk away after seeing negative reviews

Discover how your brand can navigate the upcoming holiday shopping season and better understand what customers are expecting by downloading the full report today.