6 Things to Know About Amazon Prime Day

Deal days like Amazon Prime Day used to be all about excitement and impulse buys. But in today’s economic climate, things are changing. Tariffs, price hikes, and growing financial caution have transformed how consumers shop and what they expect from brands.

Because of this, the Akeneo team ran a consumer survey to uncover what’s really going on behind the checkout button.

From how tariffs are shaping loyalty to why user reviews now rival price in importance, our research surfaced some surprising truths. One thing’s for sure: consumers are doing their homework.

With 89% of U.S. shoppers planning to take part in Prime Day, brands have a massive opportunity but also a major responsibility.

Today’s buyers are looking beyond flashy discounts. They want transparency and reassurance that they’re making the right choice.

In this report, we break down the 6 key insights brands need to know for this year’s Prime Day and how to catch the attention of customers who read the fine print before clicking ‘Buy.’