Avoiding Greenwashing

How to build impactful, sustainable strategies through product experiences

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Whitepapers

Nov 17, 2023

2024 Top Retail Trends

Discover how to best prepare for the coming year by diving into market trend predictions based on evolving consumer behavior and technological trends.

Type

B2C

Want to read the results?

Discover the driving forces behind shifting retail trends in the coming year as we dive into an analysis of customer behavior, emerging technologies, and sustainability initiatives and regulations.

If we’ve learned anything over the past few years, it’s that the future is unpredictable. But creating a strong foundation of product information that can support cohesive customer experiences and market adaptability can ensure that your organization is prepared for whatever is to come in 2024 and beyond.

A Glimpse into the Retail Industry in 2024

  1. Data-Driven, Hyper-Personalized Shopping Journeys
  2. Transparent Supply Chains & Business Practices
  3. Incorporation of AI to Enhance Customer & Employee Experience
  4. Seamless Experiences Across Digital, Social, and Physical Channels
  5. Growth in Demand for a Circular Economy

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Jan 07, 2025

Avoiding Greenwashing: How to Build Impactful, Sustainable Strategies Through Product Experiences

Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.

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Nov 25, 2024

Salesforce Industry Insider: Manufacturing

Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.

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Nov 01, 2024

2024 Forrester Report: The Circular Economy & Sustainable Manufacturing

In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.

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