IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

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Videos and Podcasts

Apr 30, 2021

Growth at Scale: Melvin & Hamilton’s PXM Journey in the Fashion Industry

Expanding into other countries in other languages is a massive effort. Fashion brand Melvin & Hamilton shares their lessons learned.

Type

B2C

Challenge

eCommerce

Omnichannel Commerce

Optimized Catalog Management

Product Experience Management

Team Collaboration

Translation & Localization

 

Making and selling designer shoes is much more than just manufacturing high-quality footwear. It’s about innovation at every customer touchpoint. It’s about being able to inspire people by telling a story with your products. And this is precisely what Melvin & Hamilton have been doing with their Product Experience Management practice. Listen to how Melvin & Hamilton Digital:

  • Saved 50% in managing translations
  • Used Akeneo PIM Community Edition to streamline their eCommerce platform migration
  • Recommends a “think easy and think big” approach to managing the product experience.

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