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Apr 30, 2021

Growth at Scale: Melvin & Hamilton’s PXM Journey in the Fashion Industry

Expanding into other countries in other languages is a massive effort. Fashion brand Melvin & Hamilton shares their lessons learned.

Type

B2C

Challenge

eCommerce

Omnichannel Commerce

Optimized Catalog Management

Product Experience Management

Team Collaboration

Translation & Localization

 

Making and selling designer shoes is much more than just manufacturing high-quality footwear. It’s about innovation at every customer touchpoint. It’s about being able to inspire people by telling a story with your products. And this is precisely what Melvin & Hamilton have been doing with their Product Experience Management practice. Listen to how Melvin & Hamilton Digital:

  • Saved 50% in managing translations
  • Used Akeneo PIM Community Edition to streamline their eCommerce platform migration
  • Recommends a “think easy and think big” approach to managing the product experience.

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May 11, 2023

Delfingen Customer Interview

Laura Hagan, Data Office Deputy at Delfingen, discusses eliminating chaotic product information processes and creating a better employee experience with Akeneo PIM. Plus, she covers streamlining workflows and automating redundant tasks with Shared Catalogs, and why organizations need up-to-date, high-quality product information to create world-class customer experiences.

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May 09, 2023

Accenture Partner Interview

Helene Lefebvre, Senior Manager at Accenture sits down to speak with us about easing integration processes for both B2B and B2C customers, as well as sharing how to prepare your data and teams for a successful and sustainable PIM implementation.

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May 05, 2023

Valtech Partner Interview

Raphael Iscar, Director of PXM Product Strategy at Valtech, discusses how Akeneo's best-of-breed technology integrates easily and enables global selling and a faster time-to-market, creating truly compelling and consistent experiences across both digital and physical channels.

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