IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce


Jan 12, 2021

Akeneo Goes Virtual for NRF 2021 “Chapter One” Expo

PXM leader to share expertise at world’s largest retail conference.


BOSTON, Jan. 12, 2021 — Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, today announced that it will be a virtual exhibitor at NRF 2021 – Chapter One, the online edition of the National Retail Federation’s Big Show, the world’s largest retail conference and expo. 

Akeneo will join top retail brands, solution providers, and industry insiders, leveraging the NRF’s new online format to forge new connections and build strong partnerships. As a featured exhibitor in the eCommerce-multichannel category, Akeneo looks forward to virtually meeting retail pros tasked with finding the next great solution for their companies. Attendees can view Akeneo’s product videos, download white papers, read customer case studies, and talk directly with Akeneo’s PXM experts, all from the comfort of their home or workplace. 

NRF’s shift to a virtual setting for this year’s Big Show underscores the creativity and resilience with which the retail industry has responded to the global pandemic. Thousands of retail insiders are expected to attend the digital event to discuss new industry trends, learn from one another, and share insights into what’s new, what’s next, and what to look out for. With further disruption likely in coming months, Akeneo will provide attendees with best-in-class technology, expertise, and insights into how PXM can help global brands and merchants to proactively adapt to changing market conditions. 

“The retail sector has faced both challenges and opportunities over the past year, and PXM has proven critical to both building resilience and expanding into new omnichannel marketplaces. We look forward to making connections, sharing our expertise, and finding new pathways to growth for today’s leading retailers and brands.”


The NRF 2021 “Chapter One” Expo will be held virtually on Jan. 12–14, 19 and 21–22. Register now, and visit Akeneo online at Booth #192. NRF attendees can also find Akeneo at the Business France Pavilion, Booth # 417, as part of a delegation of 22 French tech companies at the cutting edge of retail innovation. 

About Akeneo:

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneo’s intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.

Leading global brands, manufacturers, distributors, and retailers, including Chico’s, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo’s AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.

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