Thanks to Akeneo PIM, our product information is compelling, consistent, and contextualized across all our channels

The Challenge

Legallais was founded in Caen in 1889 as a small building and finishing materials store. In more than a century since its inception, the company has become the #1 French distributor of solutions and products for the construction industry, largely on the back of a successful print catalog.

However, despite this growth, the company was struggling to build an eCommerce offering that matched its status as a giant in the hardware industry. Many of the company’s challenges in moving some of its business online stemmed from a common source — a lack of high-quality product information. Without a single source of truth for product data, the company simply couldn’t provide the compelling customer experiences B2B buyers had increasingly come to expect. 

The hardware distributor identified a few main goals for its revamped online offering. Primarily, Legallais looked to bring more customers to its website. To do so, the company knew it needed to rank more highly on search engines, and so looked to improve its search engine optimization (SEO). 

Ultimately, Legallais wanted to acquire new customers to fuel its century’s old growth — and to do so, the company knew it needed to improve the quality of its product information.