As AI agents begin to discover, evaluate, and influence purchases at machine speed, the gap between product enrichment and activation has become a business risk. Akeneo’s Winter Release introduces Digital Showroom, an expanded MCP Server, Custom Components, and a new Stripe partnership to help brands execute confidently in the emerging agentic commerce economy.
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Winter has a way of exposing friction.
Processes slow down. Hand-offs get tested. And any gap between strategy and execution becomes impossible to ignore. In commerce today, that gap is growing faster than ever; not because teams are falling behind, but because AI is moving faster than humans ever could.
As agentic AI reshapes how products are discovered, evaluated, and soon purchased, product data can no longer wait in back-office systems for manual activation.
With Akeneo’s Winter Release, we’re introducing new ways to activate trusted product data through AI, extensibility, and frontline-ready experiences, connecting enrichment, governance, and execution like never before. The result? Simpler workflows, safer AI adoption, and teams that can finally act on shared product truths without battling disconnected systems.
We’re turning trusted product data into a live, executable force that powers sales conversations, AI agents, partner ecosystems, and emerging commerce experiences with the same governed product truth. This is what it looks like when product data drives real conversations, real decisions, and real outcomes.
Let’s take a look at the four main aspects of Akeneo’s Winter Release.
Sales conversations don’t happen in spreadsheets. And in an AI-driven economy, they don’t wait for exports, syncs, or static catalogs.
Digital Showroom gives sales teams a practical, polished way to work with trusted product information in near real time, in an easy-to-use ecommerce-like experience.
Think of it as your PIM, dressed for a high-stakes sales meeting.
Digital Showroom transforms enriched product data into a curated, visual sales asset built specifically for selling and collaboration. By ensuring every interaction is backed by consistent, up-to-date information, sales teams can build stronger buyer relationships and reduce the time from discovery to purchase.
Our goal with Digital Showroom is to keep sales cycles moving, letting sales people quickly identify the right products to pitch at the right time to the right people and providing them with the information they need to answer questions and ultimately build buyer confidence.
Akeneo’s Digital Showroom provides:
Your product data is no longer locked in the back office. With Digital Showroom, it’s ready for the conversations that close deals and build trust.
AI-driven commerce needs structured, trusted product data. Now, it has it.
With our new partnership with Stripe, we’re making it easier for businesses to join the agentic ecosystem. Introducing Agentic Commerce Suite: a new platform that makes products discoverable by AI agents, simplifies checkout, and allows businesses to accept agentic payments via a single integration.
This partnership positions Akeneo at the forefront of LLM-driven shopping. Agentic Commerce Suite shares near real‑time product, price, and availability information with AI agents with minimal changes to existing systems; connect the product catalog to Stripe via Akeneo, choose which available AI agents to enable in the Stripe Dashboard, and let Stripe syndicate product information and automatically sync catalog updates to ensure the latest data are available.
Akeneo’s partnership with Stripe enables:
As commerce evolves, Akeneo expands from managing product information to powering the AI-enabled storefronts and selling experiences of the future.
AI is only as good as the data (and the guardrails) behind it.
With an expanded Model Context Protocol (MCP) Server, Akeneo brings controlled, contextual AI directly into the product data stack with the accuracy and governance enterprises require.
This is the missing bridge between product data and AI agents.
Akeneo’s MCP Server allows customers to connect their preferred AI models directly to Akeneo, providing structure, context, and guardrails so AI can work on product data without risking quality or governance. Product models, enrichment rules, and data relationships are preserved, ensuring AI responses are grounded in product truth, not hallucinations or assumptions.
With Akeneo’s MCP Server, you’ll have:
This is how AI becomes useful, without becoming reckless.
No two teams work the same way. Your product platform shouldn’t force them to.
Custom Component introduces a new extension type that allows companies to shape Akeneo’s UI around real workflows, real roles, and real tasks, without breaking governance.
Built on Akeneo’s Extension Framework, Custom Component lets teams visualize and interact with product data in flexible, human-centered ways. Internal and external data can be brought together into personalized interfaces, reducing tool-hopping and friction across product, sales, and operations teams.
This is where flexible visualization meets controlled extensibility, providing a solution that is AI-aware, but still human-first.
Custom Component enables:
Custom Component deepens Akeneo’s role as the hub for connected product experiences, designed around how people actually work and not how systems think they should.
The winter season is never the easiest. Conditions are tougher, timelines are tighter, and there’s no room for guesswork.
With Digital Showroom, a native MCP Server, Custom Components, and a brand new Stripe partnership, Akeneo eliminates the lag between product strategy and market execution, empowering teams to act together on shared product truth, even as AI accelerates everything around them.
These capabilities strengthen value across the deal cycle, deepen partner engagement, and open new opportunities for growth within existing accounts. More importantly, they give teams the confidence to act together on shared product truths, without friction or fragmentation.
Most platforms help you store product data. Some experiment with AI. Akeneo is building the execution layer for AI-driven commerce, where enrichment, governance, and activation operate as one, so momentum never stalls when it matters most.
Welcome to the AI-powered Field. Built for winter conditions. Designed for the agentic commerce to come.
To learn more about how any of the features in Winter Release can help you turn product data into a strategic operational asset, reach out to an Akeneo expert today, or jump right in with a free trial.
Discover how to transform data into a live execution engine for AI-driven commerce, moving from enrichment to action at market speed.
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