This summer, Akeneo invites you to sit back, relax and experience the future of commerce by following along with our comedy video series, The Goupil E...
Keywords
This summer, Akeneo invites you to sit back, relax and experience the future of commerce by following along with our comedy video series, The Goupil Experience. Over the next six weeks, we’ll bring you a weekly episode featuring the exploits of Ake, a lost time traveler and our heroine Julia as they try to find the product they’re looking for to allow Ake to return to his proper year.
Commerce isn’t what it used to be. These days, it seems that all customers need to do to find and eventually purchase a product they want or need is to ask for it. “Alexa,” millions of shoppers can be heard saying, “show me…”
While this constant connectivity offers plenty of opportunity to brands and retailers, it also presents a challenge. These companies need to make sure that consumers can easily find details on potential purchases — because if they don’t, consumers won’t be able to find their products on any of their devices — even if they’re from the future.
Just ask Ake. As you can see in the video below, he desperately needs to find a replacement Goupil controller after his faulty futuristic device dumped him in our time period — decades earlier than his own. Now, he needs to search through a jungle of inconsistent, inaccurate, or just plain bad product information, along with the help of his friend Julia, if he wants to return home.
Get your product information and product experience ready for the future! Learn how PIM and PXM can help your team conquer these new sales channels with relative ease by reading our blog on Turning A New Commerce Channel Into A Success or get in touch today!
In the age of digital retail, consumers demand detailed, accurate, and personalized product content across every platform, yet creating this...
Read moreDiscover the key findings from our recently released survey of B2B industry leaders, uncovering the challenges and opportunities B2B organizations...
Read moreAs more brands are transitioning to Digital Product Passports (DPP), there are crucial steps that need to be taken to ensure that brands are...
Read more