Digital Showroom: Turn Product Data Into a Visual Sales Engine

As part of Akeneo’s 2026 Winter Release, we’re excited to introduce Digital Showroom, a brand-new product designed to transform your product data into a powerful, visual sales engine.

Static spec sheets and follow-up emails have been the backbone of sales for many years, but nowadays, these just don’t cut it. Prospective customers want instant answers, clear comparisons, and confidence that the information they’re seeing is accurate and complete. 

Akeneo’s Digital Showroom empowers your sales team with on-demand access to trusted product information, helping them identify the right products to pitch, answer questions in real time, and build the trust needed to close deals faster.

Whether your sales team is meeting customers in a physical showroom, on the road, or over a video call, Digital Showroom ensures every interaction is informed, engaging, and consistent.

What is Akeneo Digital Showroom?

Akeneo Digital Showroom is a powerful new solution that turns your product data into a visual, interactive sales asset. Instead of hunting through PDFs, spreadsheets, or outdated presentations, sellers can browse, filter, and present products through an intuitive, eCommerce-like experience that’s backed by accurate, up-to-date data.

At its core, Digital Showroom helps sales teams identify, showcase, and explain products with ease. Because every product, attribute, and asset is sourced directly from Akeneo PIM, each buyer interaction is grounded in a single source of truth. This consistency not only reduces errors and confusion but also strengthens buyer relationships by building confidence at every step of the sales process.

With Akeneo Digital Showroom, sellers can:

• Browse and filter products in a familiar, eCommerce-style interface
• Share rich product details and visuals during live conversations
• Download and share approved assets directly from the showroom
• Present products confidently, knowing the information is always current
• Personalize the experience by implementing your own branding, colors, and logo

The Sales Challenges Digital Showroom Solves

Sales teams face increasing pressure to move faster while delivering better buying experiences. Digital Showroom was built to address some of the most common challenges that stall deals and limit growth.

Stalled sales momentum

When salespeople can’t instantly access accurate product information, conversations slow down. “I’ll get back to you” becomes a deal killer, introducing delays that frustrate buyers and erode trust. Digital Showroom eliminates those moments by putting reliable product data at sellers’ fingertips, exactly when they need it.

Reliance on outdated collateral

Many sales teams still rely on old PDFs, email attachments, or offline spreadsheets to support their pitches. Not only does this create inefficiencies, but it also introduces compliance risks and inconsistent messaging. Digital Showroom replaces scattered materials with a centralized, controlled environment that always reflects the latest approved product information.

Missed revenue opportunities

Without visibility into the full product catalog, sellers may overlook complementary products or higher-value alternatives. Digital Showroom makes it easy to explore and present relevant options, helping sales teams uncover natural upsell and cross-sell opportunities that increase deal size and long-term customer value.

The Benefits of Akeneo Digital Showroom

By connecting product data directly to the sales experience, Digital Showroom delivers tangible benefits for both sales teams and buyers, including:

• Shortened sales cycles: With instant access to accurate product information, sellers can answer questions on the spot, whether in person or online. This removes friction from the buying process, keeps momentum high, and helps deals move forward faster.

• Larger deal sizes: By presenting products in a visual, interactive format, sellers can better communicate value and more easily identify opportunities to upsell or cross-sell relevant products.

• Increased buyer trust and confidence: Every interaction in Digital Showroom is powered by data streamed directly from Akeneo PIM, ensuring sellers are always sharing accurate, consistent information, eliminating the risk of conflicting details and reinforcing buyer confidence in both the product and the brand.
• Streamlined sales operations: Instead of juggling emails, attachments, and multiple versions of the same document, Digital Showroom provides a centralized, branded environment where sales teams can access information, share assets, and collaborate on their own schedule.

A Smarter Way to Sell With Product Data

Akeneo Digital Showroom brings product information out of static files and into dynamic sales conversations. By combining the power of Akeneo PIM with an intuitive, visual experience, it enables sales teams to move faster, sell smarter, and deliver buying experiences that inspire confidence.

As part of Akeneo’s 2026 Winter Release, Digital Showroom represents a new way to activate product data, turning it into a true driver of revenue and relationships.

Want to learn more? Discover how Akeneo’s Digital Showroom can help your sales teams close deals faster and create more confident buying experiences, or request a demo to see it in action today.