3 AI-Powered Innovations in Akeneo’s Summer Release

In case you missed it, the team here at Akeneo recently unveiled a host of exciting new functionality as part of our 2025 Summer Release, and this one is packed with innovations to help you deliver smarter, faster, and more impactful product experiences.

We know that keeping up with today’s rapidly evolving commerce landscape is no small task. Customers expect rich, accurate, and engaging product information at every touchpoint, while teams are under increasing pressure to move quickly, stay competitive, and do more with less. That’s why this release focuses on empowering you with tools that bring speed, intelligence, and flexibility to your product experience strategy, particularly through the power of artificial intelligence.

There’s a lot to explore in this release, from enhancements that streamline onboarding to tools that optimize your products for AI-powered discovery. But we wanted to take a moment and highlight three of the most exciting AI-driven features now available in the Akeneo Product Cloud. These innovations are designed to save you time, reduce costs, improve data quality, and unlock the full potential of your product content.

Let’s take a closer look at how AI is helping our customers work smarter than ever before.

1. End Painstaking Product Modeling with Data Architect Agent

Building a robust product data model is no small feat. For many organizations, the process of designing and implementing a data structure can take months of cross-functional collaboration, trial and error, and costly rework. Teams often struggle to account for all the nuances of their products, markets, and channels upfront, leaving them with rigid systems that can’t easily adapt when business needs evolve.

That’s where the Data Architect Agent (DAA) comes in.

With DAA, you can generate accurate and flexible data models in just days, not months. Our AI-powered agent accelerates your time-to-value by empowering your team to explore and adapt your data structure early in the onboarding process, reducing costs and minimizing the risk of expensive rework down the line.

The Data Architect Agent provides intuitive suggestions, supports dynamic customization, and enables AI-assisted iteration, so you can confidently model your data once and adapt it forever. By combining Akeneo’s deep expertise in product data modeling with AI automation, DAA helps you cut implementation costs by up to 70% and go live in record time, all while building a flexible foundation that scales with your business.

We’ve also introduced Flexible Attribute Expansion, which allows you to adjust product attributes on the fly. Whether you’re localizing content for a new market or meeting evolving regulations, you can now configure attribute properties dynamically without needing to rebuild your entire data model. 

Together, DAA and Flexible Attribute Expansion transform onboarding from a drawn-out blueprint stage to a fast, iterative build process.

Learn more about Data Architect Agent and Flexible Attribute Expansion

2. Be Found in the Moments That Matter with AI Discovery Optimization

Today’s consumers discover products in increasingly sophisticated ways—using natural language queries, voice search, and AI-powered shopping assistants like ChatGPT. Unfortunately, traditional product data often fails to align with how real people search, leaving your products buried and overlooked.

Enter AI Discovery Optimization, which helps you understand how your products are being discovered (or not) across a range of AI-powered commerce experiences.

With AI Discovery Optimization, your team can:

• Analyze your product data against AI-driven discovery trends to pinpoint gaps in visibility and relevance
• Surface performance insights for high-priority product listings, showing how consumers are actually searching—with natural language, voice, or AI-assisted queries
• Identify enrichment opportunities to tailor your product attributes and language to match evolving search behavior and consumer intent
• Gain a competitive edge by understanding how your products are interpreted and recommended by AI-powered shopping assistants

This newest feature brings actionable guidance directly into PX Insights, so you can optimize your product content for emerging AI shopping channels and make sure your products show up in the moments that matter most.

Learn more about PX Insights and AI Discovery Optimization

3. Unlock the Power of Your Product Assets with AI-Powered Enrichment

You already have a treasure trove of product assets—images, PDF spec sheets, instruction manuals, and more. But extracting structured information from these assets to enrich product listings is often manual, time-consuming, and error-prone. Our new AI-Powered Enrichment feature changes that.

With AI-Powered Enrichment, Akeneo can automatically analyze your product assets and extract key information such as colors, materials, dimensions, certifications, descriptive features, and more to populate product attributes or even generate product descriptions. This means your team can create products faster by eliminating repetitive manual tasks and significantly reducing the time it takes to enrich and launch new products. You’ll also achieve better data accuracy, as AI ensures that product details precisely match the source material, minimizing the risk of human error.

Beyond efficiency, AI-Powered Enrichment enables you to tell richer product stories by unlocking valuable information that’s been sitting in your existing assets, allowing you to build more complete, compelling product pages that better engage customers. And, by automating the tedious parts of enrichment, your team gains more time to focus on what really matters; strategic content creation, campaign planning, and cross-channel optimization.

By turning your static product assets into dynamic, structured data, AI-Powered Enrichment unlocks their full potential and helps you bring better products to market, faster.

Learn more about AI-Powered Enrichment

Discover the Full Power of Akeneo’s Summer Release 

While these AI capabilities are incredibly exciting, they’re just the tip of the iceberg when it comes to what’s included in the Akeneo 2025 Summer Release. This release is packed with enhancements and new features designed to help you streamline your workflows, unlock greater agility, and deliver even more impactful product experiences across all your channels.

Whether you’re looking to accelerate your onboarding, optimize your products for AI-powered discovery, enrich your product pages with richer content, or simply work smarter and more efficiently, there’s something in this release for everyone. 

For a full overview of everything that’s new, be sure to check out the Summer Release resource page for more details. And if you’d like to see these features in action, don’t miss our upcoming deminar on July 30th, where we’ll walk you through all the innovations live.

We’re excited to see how you leverage these new tools to push the boundaries of what’s possible with your product experiences, and we can’t wait to celebrate your successes as you continue to innovate and delight your customers.