Fall Into Smarter Product Experiences: 10 Innovations in Akeneo’s Autumn Release

It’s that time of year again; the leaves are falling, the air is crisp, and Akeneo’s Autumn Release is here to help your product experiences turn over a new leaf.

Just like nature’s most colorful season, this release is all about transformation. We’ve packed it with AI-powered enhancements, smarter workflows, and connected tools that make managing product information as smooth as your favorite pumpkin spice latte.

From intelligent asset management to AI-driven enrichment and seamless system connectivity, Akeneo’s Autumn Release is all about intelligent product data flow, intended to unite people, systems, and information across your entire tech stack. This release shifts the focus from simply architecting data models to setting data in motion, delivering smarter tools and connected workflows that propel product information effortlessly through your organization. 

As a result, your product data doesn’t just live within Akeneo. It moves fluidly to the teams, channels, and systems that need it most, empowering everyone with a single, reliable source of truth to make smarter decisions and craft more impactful product experiences.

With that in mind, let’s take a look at ten of the most exciting updates waiting for you inside Akeneo Product Cloud.

1. Intelligent Asset Management with Akeneo DAM

Say goodbye to messy file folders and manual tagging. The all-new Akeneo DAM revolutionizes product asset management by applying AI-driven categorization and sorting to your images. With automatic keyword tagging, teams can find the right product assets instantly, no matter the campaign, brand, or season. This means less time searching and more time creating engaging, conversion-ready experiences.

Fully integrated within Akeneo Product Cloud, this new DAM unites product information and product assets under one roof. Product, marketing, and eCommerce teams can collaborate seamlessly, ensuring consistency and quality across all channels. By connecting cutting-edge DAM functionality directly to Akeneo PIM, you’ll be able to unite product information and product assets in one powerful workflow that elevates your product experience strategy and accelerates conversions.

2. Centralized AI Configuration

The future of enrichment is not just AI – it’s transparent, unified, and scalable AI. With the Autumn Release, Akeneo introduces a new, centralized hub for all AI configurations, which allows teams to manage everything, including prompts, translation rules, and enrichment models, all in one place.

Now, users can preview AI-generated results in real time, test different prompts, and refine their configurations on the fly. This interactive setup builds trust in AI outputs, removes guesswork, and helps brands scale AI usage confidently across their entire product catalog.

No more scattered spreadsheets or one-off experiments. Just a single, transparent system where AI becomes a true co-pilot in your product data strategy.

3. Expanded AI-Powered Data Extraction

Your product assets tell powerful stories, and now, AI can help you tell them faster. Akeneo’s AI Extraction has expanded to generate product attributes and descriptions directly from media links, whether those assets live in a DAM, CMS, or other system.

This advancement transforms how teams work with multimedia content. Instead of re-entering data or relying on siloed systems, you can extract rich, descriptive product information automatically from videos, PDFs, or images, unlocking the full potential of your content library.

With AI handling the heavy lifting, your teams can focus on creativity and strategy, turning raw assets into compelling narratives that resonate with customers.

4. New & Improved Data Architect Agent

Announced in our Summer Release just a few months ago, the Data Architect Agent (DAA) was built to generate accurate and flexible data models in a matter of days, and now, it’s better and more powerful than ever.

The DAA now supports reference entities, asset families, attribute types, and variants, allowing organizations to co-create scalable, future-proof product data models with speed and precision. This enables teams to validate relationships between attributes, simplify onboarding for new products or categories, and minimize manual errors, ultimately helping your teams to design the most efficient structure possible and keep up with evolving business needs.

5. Smoother Collaboration Through Smarter Workflows

Teams need workflows that move as quickly as their data. That’s why the Autumn Release introduces a new generation of Akeneo Collaboration Workflows, now more connected, continuous, and intelligent than ever.

With Collaboration Workflow Connectivity, Akeneo extends its workflow capabilities beyond the PIM, opening the door for true cross-platform collaboration. Through newly introduced API endpoints, customers can now connect Akeneo workflows directly to external systems such as Slack, Jira, Asana, creative proofing tools, or even business intelligence dashboards. Teams can trigger notifications, manage tasks, and monitor progress across multiple platforms, all while maintaining Akeneo as the single source of truth.

But the innovation doesn’t stop at connectivity. Akeneo is also redefining how product workflows operate with Continuous Workflows. Whenever key updates occur, whether driven by AI enrichment, PX Insights, supplier inputs, or internal collaboration, Continuous Workflows automatically re-engage the right teams to validate and approve changes.

This shift from one-time validation to ongoing inspection ensures your product information remains accurate, complete, and consistent with business goals. Together, connected and continuous workflows form the backbone of a smarter, more adaptive product experience strategy—one where collaboration never stops and product data is always at its best.

6. Harmonized ERP Connectivity with SAP S/4HANA Integration

For enterprises running SAP S/4HANA, integration with Akeneo is now simpler and more powerful than ever. New integration packages streamline the flow of product data between systems, whether information is moving from S/4HANA to Akeneo or back again. By positioning Akeneo as the enrichment and activation layer on top of SAP, brands can easily localize, enrich, and validate ERP data for customer-facing channels, all while preserving data governance and minimizing the need for heavy ERP customization.

This enhanced connection delivers two major benefits. First, it reduces the total cost of ownership by offering a standardized integration blueprint built on the SAP Integration Suite (iPaaS), allowing teams to connect systems more quickly and with fewer maintenance challenges. Second, it accelerates time to market, enabling product data to flow effortlessly from ERP to PIM, where it can be enriched and activated across all customer touchpoints.

Together, SAP S/4HANA and Akeneo form a powerful, unified foundation that harmonizes operational efficiency with exceptional product experiences, bridging the gap between back-end systems and front-end storytelling to drive growth and agility.

7. Complete Control Over Enhanced Content

Rich, engaging content drives results, and with the new Akeneo Activation enhancements, you can turn Enhanced Content (also known as A+ Content) into a conversion catalyst.

Managing Enhanced Content across channels has long been a challenge, often requiring manual coordination and custom formatting. Now, Akeneo simplifies the process with an end-to-end workflow that unifies creation, governance, and distribution within the Akeneo ecosystem.

The result: teams can easily create immersive product stories that elevate brand perception, build customer confidence, and boost conversions by more than 20%.

Your entire product narrative, from core information to lifestyle imagery and storytelling elements, is now governed in one place, ensuring every detail is both accurate and inspiring.

8. Automated Catalog-to-Channel Mapping with AI

Mapping product data to channel requirements can be a time-consuming process. Each retailer, marketplace, and platform demands different formats and attribute structures. Akeneo’s AI-driven catalog mapping helps to minimize this bottleneck.

By intelligently matching your internal product attributes to each channel’s requirements, Akeneo drastically reduces setup time while improving accuracy. Teams can onboard new channels in record time, without the endless spreadsheets or manual configuration.

With this automation in place, your business gains agility to expand to new markets and platforms effortlessly, ensuring that your product information is always formatted perfectly for every channel.

9. Visibility into AI-Driven Search Engines with PX Insights

Visibility drives sales, but understanding how your products are found—and why they perform—is critical. With the Autumn Release, Akeneo PX Insights gets a major upgrade, adding new analytics, filters, and actionable intelligence.

By integrating visibility data from AI-driven search engines alongside traditional platforms like Google Shopping, PX Insights offers a holistic view of discoverability. You can see which products appear in search, how they rank, and what factors influence their visibility.

Even better, PX Insights now forms a feedback loop within Akeneo Product Cloud, helping you identify content gaps, enrich the right data, and measure performance instantly. This continuous improvement cycle ensures every enrichment effort directly strengthens your SEO, feed quality, and ad performance.

10. AI Models of Your Choice Integrated into Akeneo

The Akeneo App Store continues to evolve with the introduction of Akeneo MCP Server, a new environment designed for experimentation and innovation in product data intelligence.

This layer introduces early-stage capabilities that explore how AI and large language models (LLMs) can interact directly with product information. Within the “Bring Your Own LLM” playground, users can connect their preferred AI models to Akeneo, testing how AI might detect inconsistencies, surface recommendations, or enhance data governance.

By allowing AI agents to analyze and interact with product data, Akeneo takes the first step toward a self-improving product data ecosystem where machines help humans uncover insights faster and improve accuracy continuously.

It’s an exciting glimpse into the future of API-first, AI-empowered product experience management.

Turning Over a New Leaf in Product Experience

As the seasons change, so too does the way we create, manage, and share product experiences. Akeneo’s Autumn Release kicks off a new season of transformation, one powered by intelligent product flow that unites people, systems, and information across your entire tech stack. By setting data in motion, the team here at Akeneo is hyperfocused on helping your business grow stronger, smarter, and more connected than ever before.

Just as autumn brings clarity to the landscape, this release brings clarity and movement to your product data. With AI-powered enrichment, connected workflows, seamless integrations, and data that flows effortlessly between systems, the Akeneo Product Cloud ensures that every team has the information they need, where and when they need it. The result? A single, trustworthy source of product truth that fuels collaboration, speeds decision-making, and drives consistent, high-impact experiences across every channel.

So as you watch the leaves fall, remember: it’s the perfect moment to let outdated, disconnected processes drift away and make room for smarter, more fluid ways of working.

🍁 Ready to see what’s fresh this season?

Visit the Akeneo Autumn Release webpage to explore every new feature, or register for our live Deminar on December 3 to see how these innovations can help your product experiences flourish year-round.