9 Stats Every Brand Should Know About French Consumers

French shoppers are buying products as much as they are buying the experience. In a market shaped by rising expectations and a growing appetite for personalization, consumers in France are doing more research, comparing more options, and demanding more from brands.

So what happens when content falls short? They walk away. Abandoned purchases and costly returns become everyday outcomes. That’s why we surveyed French consumers to understand what influences their buying decisions today, and what brands must do to earn their trust.

In this report, you’ll uncover insights such as:

• Why 72% of French shoppers say brands don’t provide enough product information
• How incorrect or missing details have caused 69% of French shoppers to abandon a purchase
• How complete, high-quality content boosts willingness to pay
• What role AI, VR, and voice tools are playing in the shopping journey
• How price sensitivity impacts brand trust when content doesn’t justify the value
• What the omnichannel journey looks like and where brands fall short

French shoppers today do their homework. They expect product details to be clear and tailored to them. And they won’t stick around if brands don’t deliver.

Learn how personalization and channel consistency are helping brands exceed expectations in the French market—download the French Consumer Survey Report for insights that drive results!