New Report

The Next Chapter of Commerce: How AI Is Shaping Retail's Future

Learn More
Akeneo-Logo Akeneo-Logo
Start Free TrialStart Free TrialStart Free Trial Request a DemoRequest a DemoRequest a Demo

Case Study: Trotec

Trotec’s Journey: Engineering Product Experience at Scale

Akeneo enables us to manage our product data with greater autonomy, accuracy, and speed across languages and teams, even as complexity grows.

Tim Bremkes Head of Platform and Shop

Challenges

  • Fragmented systems & siloed data: Product information was scattered across outdated PIM, CRM, ERP, and DAM systems, making collaboration difficult and updates prone to errors.
  • Manual, error-prone enrichment: Translating and managing complex technical data like sound levels and protection specs was time-consuming and inconsistent across languages and regions.
  • Lack of scalable structure: Trotec's growing product range, including parts and accessories across business units, was difficult to manage and activate efficiently for global markets.

Benefits

  • Centralized, scalable product data: One source of truth across all product lines, brands, and subsidiaries supporting streamlined collaboration and data consistency.
  • Smarter, faster enrichment with AI: Automated translations and structured attributes accelerated time-to-market and improved product accuracy.
  • Seamless activation across channels: Shared Catalogs and connected systems ensure high-quality, optimized product data reaches every team and customer touchpoint.

Centralized: One Source of Truth Across Brands and Systems

Trotec GmbH is in the business of precision. From industrial dehumidifiers and HVAC systems to air purifiers and measurement devices, they engineer environmental control technologies trusted across industries, from logistics and construction to restoration and food processing.

As its catalog expanded alongside its ambitions to serve broader markets and new customer segments, Trotec faced a familiar challenge: scaling its product experience with the same rigor and excellence that defined its products.

That’s when they turned to Akeneo Product Cloud, a composable, AI-powered solution that would help them centralize, enrich, activate, and optimize their product information across every channel and region.

 

Trotec’s product data used to live across multiple systems, fragmented between CRMs, legacy PIMs, ERPs, and DAMs. Teams worked in silos, and making a single change required specialized knowledge or lengthy manual processes.

With Akeneo Product Cloud, the Trotec team was able to unify their product data in a single, accessible, and structured platform. For the first time, product information across all teams and systems now flows through one central hub scalable enough to support multiple brands and even future subsidiaries of the Dantherm Group.

 

Enrich: Turning Technical Specs Into Scalable Experiences

Trotec’s products are complex. Sound levels, vibration emissions, protection labels, battery specs, all of it matters to its customers. But making that information consistent and understandable across languages and formats? That required an internal transformation.

With Akeneo’s flexible data model, the team structured this technical information using table attributes and reference entities, ensuring clarity, accuracy, and scalability. They also leaned into AI-powered translations, accelerating time-to-market in new geographies without sacrificing tone or terminology.

Enrichment became not just easier, but smarter.

 

Activate: Delivering Product Data Where It Matters

Powerful product data means nothing if it can’t get where it needs to go. Trotec knew that internal teams, channel partners, and eCommerce platforms all needed product information that was fast, accurate, and fit for purpose.

That’s why they deployed Shared Catalogs, giving internal stakeholders easy, self-service access to curated product information without the complexity of diving into the PIM. Whether it’s for marketing campaigns or technical sales decks, teams now get what they need on demand.

At the same time, product data flows effortlessly into their Adobe Commerce platform through TechDivision’s Pacemaker and Bloodstream tools, ensuring consistency across the customer journey.

 

Optimize: Building for Tomorrow’s Commerce

Trotec is embracing the future of AI-powered commerce.

By enriching product content with real-world customer insights (like unexpected use cases pulled from user reviews) and aligning descriptions to customer intent, Trotec is ready to meet customers wherever they search, be it Google, Amazon, ChatGPT, or Perplexity.

They’re not just feeding product pages. They’re fueling intelligent discovery.

 

The Impact

  • Accelerated enrichment: Time spent enriching technical data has been reduced by approximately 75%, from 2 business days to just 4 hours.
    Streamlined collaboration: Within the first quarter after go-live, five Shared Catalogs were already sent to sales teams across four subsidiaries in different countries.
    Increased product coverage: Trotec is expanding its digital product presence from roughly 2,500 SKUs to around 25,000, now including products across all Dantherm Group subsidiaries.
  • AI-driven expansion: Trotec is preparing to leverage AI enrichment to generate digital data for approximately 20,000 products that have not been sold online previously.
    Search-ready product structuring: As part of their broader digital commerce strategy, Trotec is structuring up to 200 filterable and searchable attributes to power their new Algolia-based search engine, critical for helping customers find the right products even when they don’t know precisely what they need.
  • Foundation for B2B eCommerce growth: Structured and enriched product content across brands and subsidiaries forms the backbone of Trotec’s digital sales strategy. They conservatively estimate a 35% increase in online sales by 2027.

Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.