Future-Proofing Commerce with Columbus and Akeneo

Rupert Firmstone of Columbus pulls back the curtain on what it really takes to thrive in today’s product experience landscape. With his global perspective and deep expertise in Product Information Management (PIM) and Digital Asset Management (DAM), Rupert discusses how Columbus helps brands future-proof their commerce strategies, especially as new generations like Gen Z reshape the rules. From implementation best practices to industry missteps, this conversation is packed with actionable insights for B2B and B2C leaders alike.

Rupert also offers a compelling look at why Columbus is the trusted partner for digital transformation and why Akeneo continues to be the solution of choice for companies seeking scalable, flexible PIM. He explores the future of personalization, the increasing expectations of digitally native buyers, and what brands must unlearn in order to adapt to tomorrow’s commerce landscape.

Key Takeaways:
– Why a successful PIM implementation starts with the right partnership and the right mindset
– The evolving expectations of Gen Z and their impact on both B2B and B2C strategies
– Where product information management is headed over the next 1 to 5 years
– Common pitfalls brands and retailers face, and how to avoid them
– How personalization will evolve from a marketing tactic to a commerce essential


Want to hear what’s next for product experience, digital commerce, and the future of retail? Watch the full interview now.