Avoiding Greenwashing

How to build impactful, sustainable strategies through product experiences

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Videos and Podcasts

May 01, 2021

How Staples Canada Embraced PXM as the Cornerstone of their Transformation Success

If you could build your ecommerce technology stack over again, what would you do? Hear how Staples approached this opportunity.

Type

B2B
B2C

Challenge

eCommerce
Omnichannel Commerce
Optimized Catalog Management
Product Experience Management
Team Collaboration

 

New technologies, new processes, new brand image, new in-store designs. Staples Canada had it all! And the cornerstone of this transformation: new, better, and engaging product experiences. This conversation tells the story of the journey Staples Canada took with people, processes, and technology to unlock growth in their business. Hear how Staples Canada:

 

  • Replaced their entire technology stack to support new go-to-market strategies
  • Changed their mindset to and approach to processes to deliver their goals
  • Dramatically cut time to market using the new PIM and eCommerce technology

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