Join Akeneo and guest Forrester Research for an exclusive webinar on the future of B2B commerce

WHEN:​ Wednesday, December 11, 2019, at 11 a.m. ET

WHAT: ​This webinar will cover the following key areas:

• Why digital channels like marketplaces are gaining traction with buyers and sellers
• How B2C sets the standard for B2B when it comes to choice, convenience and overall
  customer experience (CX)
• How sellers need to rethink their marketing approaches when selling on a “digital shelf”
• What it means to embrace an “adaptive PIM” mindset

WHO:

• Allen Bonde, Vice President and Research Director at Forrester Research. ​Allen leads Forrester’s research on digital experience technology, focusing on key strategies for operationalizing high-impact, memorable customer interactions to drive growth and meet accelerating market challenges. Prior to joining Forrester, he held executive roles at KANA Software, OpenText, Placester, and Repsly. He has also held analyst and practice leadership positions at Yankee Group and McKinsey, and appeared on MSNBC, CNBC, and FOX.
• John Evans, Product Marketing Director at Akeneo. ​John is a software marketing professional with over 20 years of experience in all facets of marketing, including product marketing, field marketing, and product management. At Akeneo, John leads a team of 20 product marketers driving the #1 open-source enterprise PIM’s market penetration around the world, and educating brands about product experience management (PXM).

WHY: ​Modern B2B commerce is changing rapidly, with eCommerce on the rise, traditional B2B merchants caught up in an accelerating digital transformation, and a growing number of B2B sellers taking cues from B2C eCommerce. These trends require new, digitally enhanced selling motions for manufacturers, distributors and retailers –– and a refreshed approach to strategizing and managing product content.

Bringing together two of the country’s top experts in digital selling and B2C strategy, this webinar will provide broad insight into how B2B businesses can successfully navigate this paradigm shift, including insights gleaned from new Forrester research on marketplace trends. Akeneo’s John Evans will also elaborate on how PIM is maturing to take on a critical role in the Digital Experience (DX) stack and in the broader tech ecosystem of customer experience delivery.

WHERE: ​Register​. Reporters and bloggers are welcome to attend.