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How Verkkokauppa Leveled Up Cross-Sell Opportunities &
Customer Experiences with Akeneo
We have 90,000 products; we needed the PIM that could support the volume of product information we had without limitations on product variants, or product attributes. Akeneo was the one solution that met all those needs.
As their name literally translates to “eCommerce”, it’s no surprise that Verkkokauppa.com has been a retail powerhouse in Finland since 1992. With a unique blend of physical stores and a bust ling eCommerce shopping experience, Verkkokauppa.com offers a diverse range of products, including computers, home electronics, toys, gaming, and navigation products. Verkkokauppa.com boasts an extensive catalog of over 90,000 products, selling both directly to consumers and to other businesses.
Verkkokauppa.com sought out a PIM solution that would support their vast catalog of products, integrate seamlessly with their existing technology stack, and provide a more compelling experience for their customers. Let s dive into how Verkkokauppa.com harnessed Akeneo technology to unlock the next level of customer experiences with smarter cross-sell and upsell opportunities, enhanced internal efficiency, and scalable product experience management.
As Verkkokauppa.com extensive product catalog continued to expand, they faced significant challenges in managing product information efficiently. Initially, they relied on an ERP system as their primary source of centralized product information, but this approach quickly proved to be unscalable and unmanageable as their product range grew.
ERPs are primarily designed for managing financial and operational data. They often have limited flexibility in handling complex product data, especially if you have a wide range of product attributes, variants, and categories, which often leads to data constraints and inefficiencies.
Plus, ERP’s tend to be built with a focus on functionality for finance and operations teams. They may not offer a user-friendly interface for product managers and marketers to efficiently input, update, and enrich product data. This can slow down the product information management process and increase the risk of errors.
In an attempt to address these challenges, Verkkokauppa.com experimented with a different Product Information Management (PIM) solution. However, this too fell short of their needs, failing to support the high number of product variants, attributes, and categories required for their diverse product range.
Akeneo had a few features we really needed, such as unlimited product variants and attributes. We have over 90,000 products and even more attributes, so we needed a PIM solution that could support the volume of information without limitations. Akeneo met those needs.
Verkkokauppa.com found the answer to their product information management woes in Akeneo’s PIM solution. Akeneo stood out for several reasons, including:
No Limitations on Variants and Attributes: Akeneo didn’t impose restrictions on the number of product variants, attributes, or categories that the team could input. This flexibility was crucial for Verkkokauppa.com,
given the sheer diversity of their product offerings and their plans to scale and grow their product catalog.
User-Friendly Inter face: The user-friendly nature of Akeneo’s PIM solution made it easy for Verkkokauppa.com’s team to quickly get trained on
how to use the PIM, and how to manage and update product information efficiently and at scale.
Seamless Integration: Perhaps most importantly, Akeneo seamlessly integrated with Verkkokauppa.com’s existing ERP system, ensuring that their technology stack worked harmoniously to deliver accurate and up-to-date product information to customers without a hitch.
Smart Product Recommendations: Akeneo enabled the Verkkokauppa.com team to create dynamic product associations, revolutionizing their approach to intelligent product recommendations on their eCommerce site.
Akeneo is ver y user-friendly. We’ve received a lot of positive feedback from users, and that reinforces the decision we made. We’ve been quite happy with Akeneo
With the right technology and product experience strategy now in place, Verkkokauppa.com saw:
Boosted Sales of Associated Products: By utilizing product associations, Verkkokauppa.com improved the product recommendation system for consumers and have experienced a noticeable uptick in sales of associated
products. Not only does this build trust with consumers by showing they understand their needs, but also helps Verkkokauppa.com cross-sell and upsell more effectively.
Improved User Experience: The enhanced product filtering options, enriched product attributes, and reliable data made the online shopping experience more seamless and informative for Verkkokauppa.com’s customers. This led to higher customer satisfaction and increased retention rates.
Enhanced Team Efficiency: Verkkokauppa.com’s adoption of Akeneo not only transformed their product experience but also streamlined their team’s efficiency. With Akeneo’s user-friendly inter face and seamless integration with their existing systems, Verkkokauppa.com’s team could efficiently manage and update product information, allowing them to focus on more strategic initiatives.
A special thanks to our partners who supported this project:
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