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Apr 20, 2021

Tretorn adopts Akeneo PIM to boost product data quality and unlock growth

Upgraded Product Experience Management (PXM) solution helps footwear pioneers cut costs and fuel rapid growth  Helsingborg, Sweden 20 April 2021 – Swedish footwear and fashion pioneers Tretorn today announced the...

Upgraded Product Experience Management (PXM) solution helps footwear pioneers cut costs and fuel rapid growth 

Helsingborg, Sweden 20 April 2021 – Swedish footwear and fashion pioneers Tretorn today announced the selection of Akeneo, a global provider of Product Experience Management (PXM) solutions, to manage the company’s product information as part of its evolving omnichannel strategy.
Since its founding in Helsingborg, Sweden in 1891, Tretorn has built a reputation as a leader and pioneer in fashionable footwear. The company has grown rapidly, adding new shoes and other fashion items to their catalog, and their current product catalog includes footwear as well as outerwear, bags, and more.

Tretorn will use Akeneo’s PXM platform to increase sales, reduce time to market, and boost productivity by offering a dedicated solution for all product information while streamlining internal processes. This will help the company grow and scale its business more quickly and unlock rapid growth. The platform additionally empowers Tretorn to centralise product information and quickly measure product data quality and consistency, while driving improvements in product information to deliver compelling, consistent, and personalised product experiences across sales channels.

Implementing Akeneo PIM will allow us to reach our growth goals by increasing efficiency, accelerating time-to-market, and offering a better product experience across a wide range of channels.

Andreas Rudklint eCommerce Project Manager

@Tretorn

Were excited to see the impact that Akeneos class-leading PXM solution can make for Tretorn. Were confident that with better product data and a high-quality product experience, the company will see growth in the form of increased conversion rates.

Tanguy Meriadec Regional Sales Director Northern Europe

@Akeneo

About Akeneo

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneos intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.

Leading global brands, manufacturers, distributors, and retailers, including Chicos, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneos AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.

For more information

akeneo.com

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