Schréder partnered with Akeneo to co-create Akeneo Digital Showroom, transforming highly complex product data into a visual, sales-ready experience that empowers commercial teams across more than 60 countries to sell faster, improve customer experiences, and drive growth.
Our products require highly structured information management. Akeneo Digital Showroom allows our sales teams to easily access reliable and up-to-date product information, helping them better support customers in their projects.
Schréder is a global leader in outdoor lighting solutions, designing highly configurable luminaires and smart lighting systems for cities, infrastructure, sports, and architectural environments. Operating in more than 60 countries, Schréder manages highly technical product information where each product can include millions of possible combinations based on lighting output, power supply, control systems, and technical options.
Before implementing Akeneo, Schréder faced growing challenges managing and distributing complex product information across its global organization.
The company relied on an aging internal system alongside unsupported SharePoint-based documentation, making it difficult to maintain accurate and consistent product data. At the same time, Schréder needed to manage highly configurable products across 14 languages while supporting multiple teams involved in product information management, including R&D, product design, local marketing, and sales.
As product complexity increased, Schréder needed a way to centralize information, establish a single trusted source of product data, and ensure consistency across all systems and countries.
When evaluating new solutions, Schréder considered both a customized Pimcore implementation and Akeneo SaaS. Akeneo was ultimately selected for its scalability, flexibility, product vision, and collaborative approach.
Schréder initially launched the project with Akeneo PIM and Shared Catalogs through a proof of concept. However, the richness of technical product information and the complexity of configurable products quickly highlighted the need for a more advanced and visual product experience solution tailored to commercial teams.
Schréder joined the beta program for Akeneo Digital Showroom and became one of the first companies to actively co-create the solution alongside Akeneo’s product teams.
Designed to transform PIM data into a visual experience inspired by modern eCommerce interfaces, Digital Showroom gives sales teams instant access to centralized, reliable, and visually structured product information from any device.
For Schréder, the solution addressed several strategic priorities:
The implementation also became part of a broader product data ecosystem connected to several business-critical systems, including:
Schréder played an active role in shaping the evolution of Akeneo Digital Showroom, going far beyond the role of a traditional beta customer.
Their involvement included:
As one of the few companies managing product catalogs with this level of configurability, Schréder helped Akeneo strengthen the platform’s capabilities for technical product management and advanced commercial use cases.
This collaboration also contributed to:
Schréder is already leveraging Akeneo’s AI capabilities to streamline product content operations and improve efficiency across markets.
The company uses AI to:
These capabilities help teams save time while ensuring product information remains reliable and aligned across channels and regions.
In just one year, Schréder transformed the way it manages and distributes product information.
Key outcomes include:
For Schréder, Digital Showroom has become more than a product distribution tool. It now serves as a strategic platform that connects complex product data to commercial usage, helping teams deliver better customer experiences while improving internal efficiency and accelerating innovation.
Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.
Akeneo Product Cloud
Product Cloud Packages
Shopify
Adobe
Salesforce
SAP
See All Integrations
Professional Services
Training & Certification
Support & Help Center
PX Strategy Self Assessment
The Akeneo Partner Ecosystem
Blog
Resource Library
Seasonal Release
Summer Release
