MW Components

Before implementing Akeneo, MW Component’s product data was fragmented across multiple systems like ERP databases, spreadsheets, division-specific files, and legacy website structures. This forced each team to individually maintain its own process, resulting in inconsistent attributes, Manual SEO updates, and slow product releases. Costing the MW team crucial hours which could be spent on crucial tasks, a loss in sales due to competitors’ faster releases , and increasingly unsure customers when making a purchasing decision.

By operating multiple divisions under one corporate umbrella, scaling digital commerce required unified data standards, which was not possible under their current operation. The lack of a centralized Product Information Management (PIM) system limited our ability to improve search relevance, support self-service quoting, and scale across divisions efficiently.

Because these challenges were directly impacting multiple facets of the business, MW Components took it upon themselves to centralize their product data and create a single, reliable source of truth. By moving away from their current fragmented spreadsheets, legacy systems, and division-specific processes, they needed to be able to standardize product information across the business, reduce manual work, and give teams the structure they needed to launch products faster, improve search relevance, and help customers make purchasing decisions with greater confidence.

MW Components decided to implement Akeneo PIM, with a focus on creating structure and consistency across all divisions, to centralize all of the product data living in multiple systems, to allow them to scale ecommerce across divisions, onboard new products faster, and confidently support search, quoting, and self-service initiatives.

At the beginning of the Akeneo PIM implementation process, they started with standardizing attributes and cleaning product data in these legacy systems, into a consistent format. With strict rules for naming, SEO fields, and enrichment, allowed them to start managing in a structured process, as opposed to the previously fragmented spreadsheets. This new process ensured thorough completeness requirements prior to a product going live, establishing a process with less manual editing in the future.

For MW Components, the value of Akeneo PIM was not only in centralizing product data. It was in creating a consistent process that made product information easier to trust, easier to use, and easier to scale across the business.

The Result: Faster SKU launches, stronger SEO, and more reliable self-service

Since implementing Akeneo PIM and building a structured governance model, MW Components has significantly reduced manual spreadsheet management for product updates and alternate SKU’s, saving time across ecommerce and IT teams. This has allowed the company to launch new SKUs and updates faster, with fewer corrections needed after launch.

With stricter product completeness requirements and centralized product data, MW Components has also strengthened its SEO structure across thousands of products by standardizing title formats, descriptions, and attribute-driven content. By creating a stronger digital foundation, the company has made it easier for customers to self-serve while giving internal teams the structure they need to support growth.

This has enabled more scalable self-service by ensuring the product data powering quoting, checkout, and search remains accurate and complete across the entire product experience journey.