Pro Gamers Group

Pro Gamer Group’s biggest challenge was not just inconsistent data, but structural fragmentation. Product data was scattered across spreadsheets, disconnected systems, and market-specific workflows, which kept teams working in silos. As a result, the same product could live under different identifiers depending on the system and market, appearing with inconsistent attributes or duplicated entries.

This fragmentation, stemmed from the scale and complexities of managing multiple identifiers (SKU, EAN, and MPN) alongside the challenge of channel specific rules. Each time Pro Gamers Group increased product launches, expanded into new markets, or did both at once, the manual work and operational friction grew quickly and put extra strain on every team. Over time, this vulnerability allowed minor inconsistencies to often remain undetected, and expansion into new markets required repeated rebuilding processes, becoming a clear operational risk felt by the internal team and customers.

As such, Pro Gamer Group recognised they required a single, scalable product truth that would empower international expansion, automate enrichment processes, eliminate redundant work, and transform product data from an operational burden, into a strategic asset.

Now with their new, clear ambition, Pro Gamer Group adopted Akeneo PIM to tackle the challenges of inconsistent product data and structural fragmentations. Where the team would have originally spent hours of manual work finding siloed data (or correcting it), they could now spend their time in creating the data foundation, necessary for growing eCommerce channels. This change and adoption centralized asset management at scale, organizing content into structured asset families and making product information easier to find, reuse, and localize across markets.

The Result: Scalable launches, consistent content

This change and adoption certainly had its impact across the entire organization. Internally, product and commerce teams benefited from unified governance, automated workflows, and scalable processes that eliminate repetitive manual work, which enabled faster product launches, simpler channel expansion, and allowed teams to focus on more strategic initiatives. 

Additionally, with product data now being managed in a single source of truth, Pro Game Group improved data quality and governance by eliminating the various duplicated products, enabled by a custom import tool, which helps prevent costly downstream errors. This change was largely felt by customers, who used to feel the impact of the poor product data, but are now receiving consistent, localized, and high-quality product information, improving product discovery and increasing purchase confidence.

Finally, the once scattered, fragmented, and siloed data has flourished into a scalable foundation, establishing the ability for Pro Gamer Group to manage more than 600,000 assets centrally across six asset families, improving asset discoverability, strengthening compliance management, and increasing content reuse across channels and markets.