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Product
Solutions
Omnichannel Product Activation
eCommerce Replatforming
Composable Commerce
Moving Commerce Suites
Activating Owned & Unowned Channels
3P Marketplaces Experiences
Centralize Product Information
Incorporating Brand Values
Complying with Regulations
Line of Business
IT
Developers
Fashion
Retailers & Distributors
Brand & Manufacturers
Food & Beverage
Automotive
CPG
Energy & Utilities
Product Manager
Bruno De Schepper
Number of Users
2
Number of Products
20,000+ products
Data Sources
Spreadsheets & Sage DBFact ERP
Distribution Channels
Magento eCommerce webshop
2 stores
3 Marketplaces
Novia, founded in 1984, is a family business specializing in the sale of architectural fittings such as door handles, furniture handles, bathroom accessories, taps, and letterboxes. The company sells a total of 200,000 products from 5 different suppliers, 7,000 of which are also sold via their eCommerce store.
In the past, Novia worked only with an ERP system that would be a substitute for a PIM, containing limited product data, as well as images and technical files. There was no database offering access to the product information needed to easily filter and properly complete products. Novia took the first step toward multi-channel selling by setting up a website that customers could use to add products to a wishlist and receive an offer. This involved manually transferring necessary product information from the company’s DBfact ERP system, which was a time-consuming task.
However, the company eventually decided that, in order to build a fully structured webshop and sell via marketplaces such as Amazon.com and Storesquare, an ERP link via PIM would be necessary.
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