Enthusiast Automotive Holdings

Prior to Akeneo, EAH operated with a disparate legacy system, preventing the ability to operate out of a single source of truth for all their product data. This challenge, with the fact all of their product data is shared across their various brands via a variety of systems and front-end ecommerce platforms, resulted in the team soon suffering from this lack of a single source of truth. Leading to a disparate structured product attributes when launching new products, and even adjusting old products attributes. Their e-commerce platform also struggled with the file type limitations and image sizing issues, hindering the ability to offer the multi-faceted search capabilities present on their website. 

In addition, with this failure in structured product attributes, category management and bulk updates were a highly manual and time-intensive process for their team. The team lacked the ability to efficiently export product numbers mapped to specific vehicle fitments (make, model, year, engine), finding themselves falling behind in an industry with ever growing and changing data. Consequently, managing their “Kit in a Kit” bundel became a time consuming endeavor, while their fitment datasets grew obsolete and increasingly complex to maintain alongside changing global vehicle data.

Therefore, going forward their primary goal was to establish a foundational platform to act as the central system of record for up to 35,000 SKUs, implement a standardized Data Dictionary, and bring efficiency, agility, and accuracy to digitizing products across all their US regions.

EAH built a true single source of truth by positioning Akeneo PIM as the central system of record between their ERP and all downstream commerce channels. This established governance and scalability, which allowed EAH to implement a standardized Data Dictionary inside Akeneo PIM, mapping all legacy fields into structured attributes and classification models. This foundational restructuring enabled consistent product families, faceted search capability, and enforceable validation rules.

To address their challenge with the specific automotive data complexities within the industry, EAH integrated Akeneo with a dedicated fitment application that validates vehicle compatibility using strict hierarchical allow lists before data reaches storefronts. Replacing their previously outdated, manual fitment updates with governed, automated synchronization processes.

For their challenge in managing their “Kit in a Kit” bundle, EAH leveraged Akeneo’s Reference Entities and variant modeling to replace plain-text SKU entry with relational validation logic. This eliminated critical data integrity errors and transformed bundle management from a manual, error-prone process into a structured, scalable system.

The Result

Since identifying and implementing their solutions with Akeneo PIM and Akeneo Shared catalogs, EAH transitioned from manual, outdated vehicle fitment tracking to an automated process where updated fitment modifications are securely exported and synchronized to their commerce environment every 4 hours.

EAH’s new centralized catalog successfully centralized up to 35,000 SKUs and over 4,100 complex kit/bundle products into a single foundational platform. By replacing plain-text SKU entry with relational validation, they eliminated critical data integrity errors and the manual, time-intensive processes previously required to maintain product bundles and specific vehicle fitments.

By centralizing product data, enforcing governance through structured modeling, and validating compatibility logic before publication, EAH replaced a fragmented architecture with a controlled, enterprise-grade foundation designed for agility across multiple brands, marketplaces, and regions.