Due to its intuitive user interface, the PIM was well-accepted and made our transformation process easier.
Matthias Ackeret

Online Marketing Manager / PIM Project Manager

Axonlab is an innovative, customer-focused company providing healthcare services in the medical diagnostics areas, life sciences and software solutions for hospitals, doctors, medical laboratories, research and industry, and private individuals. Operating in 9 countries (CH, DE, AT, NL, BE, CZ, HR, SI, LU), AxonLab provides content in 8 languages.

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Axonlab had no way of viewing product data across their system. Data accuracy and quality was an issue; data inconsistencies across countries were hard to identify, cumbersome and costly to correct.

AxonLab tried different options such as extending the ERP functionality by introducing new data fields, or modifying certain ERP processes and functions in order to merge data from the various systems, but these options proved inefficient.

To realize significant growth, Axonlab needed to centralize their product data, improve data quality and consistency, reduce acquisition costs, and improve performance. The need for a PIM was obvious.

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