How Automotive Keys Group standardized product data with Akeneo PIM to cut bulk update time by at least 50% and reduce data-related requests by 25% across sales, operations, and marketing.
“We have seen a reduction of about 25% in data-related requests (corrections and changes) from our sales, operations, and marketing team members.”
Automotive Keys Group (AKG) is a private equity-backed, high-growth specialty automotive products company serving customers across North America. AKG is a leading remanufacturer and distributor of replacement keyless entry remotes, keys, and related equipment. Through multiple sales channels and customer-facing brands, the company reaches a broad range of end markets. Supported by a diverse supplier network, AKG offers a comprehensive product portfolio compatible with more than 95% of vehicles on the road.
“We have decreased the time required to update multiple conditions across a product family by at least 50%. Previously, updates had to be performed at the individual SKU level; we now have the capability to execute bulk updates, resulting in substantially improved efficiency. “
When offering more than 95% of the keys for vehicles on the road, AKG had to manage a fast-growing digital catalog, where small data inconsistencies could have knock-on effects across sales, operations, and overall customer experience. But their previous product information management system (or no system at all), was heavily reliant on unstructured text fields instead of normalized attributes with selectable values.
As a result, products became hard to identify with these similar or shared attributes, and if AKG wanted to fix the inaccuracies, they would have to manually change each data field one-by-one. Meaning, the management of their data became time consuming, repetitive and hard to scale alongside the rising growth of the business.
With Akeneo, AKG needed a solution which could centralize tier product data, standardize attributes, and enable fast fixes for any data inaccuracies, so teams can move faster and dedicate more time to other tasks, without compromising on accuracy and customer satisfaction.
“Akeneo has also provided us with clear visibility into our SKU families, which has helped improve downstream usability of our data and has enabled more scalable pricing management and margin improvement.”
Now with Akeneo PIM embedded into AKG’s catalogs, they gained greater control of product information, improving both the quality and accuracy of their data. Instead of relying on manual inputs (as they previously did), Akeneo PIM subsequently allowed the AKG team to have complete governance over their product data, validation workflows, completeness checks, and a level of granular control not previously accessible.
At the same time, not all of the attributes and data can require this level of validation and time from the AKG team. With repetitive tasks being one of their main challenges due to the size of the catalog and overall time consumption, Akeneo’s automated workflows improved the team’s efficiency by automating critical, yet repetitive tasks such as, populating common attributes in bulk, transforming data upon import, and updated category information, without sacrificing control.
This foundation, cemented by Akeneo PIM, allowed their team to witness a complete change in their data, and reap the rewards of controllable high-quality product data.
AKG reduced their data-related requests by 25% across sales, operations, and marketing teams, giving valuable time back to teams and reducing day-to-day fiction, allowing it to scale its huge catalog.
With this huge catalog, updates would have eventually become more of a challenge to tackle, especially because AKG were modifying SKU-by-SKU. However, with Akeneo PIM, bulk update capabilities decreased the time by at least 50% required to update multiple conditions across a product family, and improved the data usability by enabling more scalable pricing and margin management.
AKG now runs on consistent, governed product data, so teams move faster, scale the catalog, and deliver a smoother customer experience.
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